閱書消永日：良友圖書與近代中國的消閑閱讀習慣

余芳珍

doi:10.6431/TWJHSS.200509.0191

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P191 - 282

人文学 > 人文学综合
社会科学 > 社会科学综合

DOI： 10.6431/TWJHSS

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阅书消永日：良友图书与近代中国的消闲阅读习惯

Reading for Pleasure: Young Companion (Liangyou) Publishing House in Modern China (1926-1941)

余芳珍(Fang-Chen Yu)

思与言：人文与社会科学期刊； 43 卷 3 期 (2005 / 09 / 01) ， P191 - 282

繁体中文 DOI： 10.6431/TWJHSS.200509.0191

良友画报；良友图书印刷公司；阅读史；消闲阅读习惯；近代中国出版业； Young Companion Liangyou Pictorial ； Young Companion Liangyou Publishing House ； History of Reading ； Leisure Reading Habit ； Publishing Industry in Modem China

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摘要 │ 参考文献 (134) │ 被引用文献 (4) │ 国际计量

摘要〈TOP〉

并列摘要〈TOP〉

Past research on journalism has mostly focused on text-based press, while the role of pictorials continue to be overlooked. The perspective of pictorials may lead to a different view from the text-based press.
In the history of pictorials, two pictorial tides surged in Shanghai; the first was initiated by Dianshizhai Pictorial that was founded in 1884, the second was driven by Young Companion (Liangyou) Pictorial in 1926. Dianshizhai Pictorial was hand-illustrated by painters and printed by the technology of lithography. After the process of photoengraving was introduced to China, photographs replaced paintings. Young Companion Pictorial adopted this technology and presented with a large amount of photographs. Since photographs were unable to capture imaginary or quixotic scenes which had been the basic theme in lithographic pictorials, the contents of photographic pictorials were explicitly different from lithographic ones. In addition, many aspects of the text-based press, particularly tabloids, adopted photographic pictorials as well.
Photographic pictorials adopted features of lithographic pictorials and text-based press, thus pictorial evolved into a form of media distinct from the newspaper and tabloid where words predominate. This paper examines the manner in which pictorials were defined, and how the readers perceived the novel pictorials themes.
This paper first examines the writings of ”pictorial history” which emerged during the second pictorial tide typified by success of the Young Companion Pictorial. By delving into the presumptions behind this trend, it probes into the definition of ”pictorial.” Research on pictorials is mostly based on the periodization of the pictorials in the writings of ”pictorial history” to investigate which pictorial is the first one in modem China. The purpose of this section is to reflect on this kind of research approach so as to prevent following the same perspective and investigate how contemporary readers characterize ”pictorial” as a specific mode of press.
Section 3 focuses on Young Companion Publishing House. This section not only depicts the establishment of this company, but also compares it to the leading publishing house, the Commercial Press, in Shanghai, so as to investigate how Young Companion Publishing House achieved a breakthrough in the publishing industry in Shanghai, where previously only the publishing of textbooks survived, and initiated a new publishing style with pictorials. The purpose of this section is to elaborate on the pictorial as a specific mode of press in 1930s discussed in section 2, and reveals the significant influence of Young Companion Publishing House on promoting the leisure reading atmosphere.
Section 4 investigates how Young Companion Pictorial changed the negative comments of the public on leisure reading due to the influence of the tabloid trend from 1910s to 1920s, and thus established positive meaning of leisure reading atmosphere.

参考文献 ( 134 ) 〈TOP〉

(2001)。《清代报刊图书集成》第一、二册。北京:国家图书馆文献缩微复制中心。
连结：
马孟晶(2002)。耳目之玩：从《西厢记》版本插图论晚明出版文化对视觉性之关注。国立台湾大学美术史研究集刊，13，201-276。
连结：
(1939)。中华书局图书目录重编第七号：附文明书局图书目录。上海:中华书局。
(1937)。良友文艺书目。上海:上海良友图书公司。
(1954)。中国近代出版史料二编。上海:群联出版社。

被引用文献 ( 4 ) 〈TOP〉

范纯武(2017)。权力、想像与再现：照相对近代中国宗教团体产生的影响。民俗曲艺，195，247-306。
黄国华(2017)。一种摩登视线的引介－论《良友》画报的现代编排分类。中国文学研究，44，145-190。
张惠思(2021)。南洋女学的印迹：近现代画报与杂志中南洋知识女性图像的意涵。中正汉学研究，37，137-154。
(2017).Images of a Free World Made in Hong Kong: The Case of the Four Seas Pictorial (1951-1956).中国文化研究所学报,64,255-286.

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