「世界廚房」的美食外交：海外泰國餐館扮演的重要角色

Po-Chih Hung; Hsin-Yi Kuo

doi:10.6267/JTLS.202308_29(2).0004

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P233 - 259

人文学 > 地理及区域研究
社会科学 > 体育学

DOI： 10.6267/JTLS

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「世界厨房」的美食外交：海外泰国餐馆扮演的重要角色

The Gastrodiplomacy of Thai "Kitchen of the World": An Analysis of Overseas Thai Restaurants Playing Key Role

洪柏智(Po-Chih Hung) ；郭欣易(Hsin-Yi Kuo)

观光休闲学报； 29 卷 2 期 (2023 / 08 / 01) ， P233 - 259

繁体中文;英文 DOI： 10.6267/JTLS.202308_29(2).0004

泰国；东南亚；世界厨房；美食外交；海外泰国餐馆； Thailand ； Southeast Asia ； Kitchen of the World ； Gastrodiplomacy ； Overseas Thai Restaurant

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摘要 │ 参考文献 (55) │ 国际计量

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Thailand has many internationally renowned names, such as the "land of smiles" and the "kitchen of the world." In 2021, CNN listed the top 50 global delicacies, including Thailand's massaman curry, and thus Thailand as the kitchen of the world became a focus of discussion. Reflecting on Thailand's national strategic development over the past two decades, identifying as the "kitchen of the world" has been an important national strategy across the five major competitive industries and the six major centers. After several years of neglect, this strategy was restarted again in 2018. The importance of this policy is clear; however, what the kitchen of the world represents is not only food and agriculture but also a kind of "gastrodiplomacy." Its scope of influence covers national identity (the political aspect), cultural acculturation (the social aspect), local tourism (the economic aspect), etc. In view of this, this study attempts to explore how Thailand can become the kitchen of the world through political and economic interactions, discussed from three dimensions: politics, economy, and society. Besides, different from general soft power research, this research focuses on the key roles played by "overseas Thai restaurants" in developing the kitchen of the world. Finally, this study found that overseas Thai restaurants, under the Thai government's national policies, shouldered important national tasks such as gastrodiplomacy, cultural promotion, tourism promotion, and export stimulation, successfully supporting Thailand in gradually moving towards becoming the kitchen of the world. This study believes that the promotional model of Thailand's kitchen of the world can be used as a regime for gastrodiplomacy for other countries, including setting roles, building a national brand, giving overseas Thai restaurants missions, promoting Thai SELECT institutions, and increasing quality and quantity of overseas Thai restaurants through policies. In addition, the research scope of gastrodiplomacy can be extended to the case studies of other countries as a follow-up research direction.

参考文献 ( 55 ) 〈TOP〉

Appadurai, A.(1988).How to make a national cuisine: Cookbooks in contemporary India.Comparative Studies in Society and History,30(1),3-24.
Arunmas, P. (2018, May 30). Kitchen of the world gets reboot. Bangkok Post. https://www.bangkokpost.com/business/1475441/kitchen-of-the-world-gets-reboot
Basch, L.,Schiller, N. G.,Blanc, C. S.(1994).Nations unbound: Transnational projects, postcolonial predicaments, and deterritorialized nation-states.Gordon and Breach.
Bell, D.,Valentine, G.(1997).Consuming geography: We are where we eat.Routledge.
Ben-Shalom, U.,Horenczyk, G.(2003).Acculturation orientations: A facet theory perspective on the bidimensional model.Journal of Cross-Cultural Psychology,34(2),176-188.

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