通過遊戲化增強消費者網上購物行為

許艷; 李慶章; 曹譽; 顏克典

山西大学，您好！

感谢采购，人社期刊库｜人社论文库，期间：2024/01/01~2024/12/31

感谢试用，科学期刊库｜科学论文库，期间：2024/10/20~2025/01/20

浏览高级检索

关闭
检索检索高级检索出版物检索
浏览期刊主题浏览核心期刊浏览期刊拼音浏览

关闭

查询符号(半角)	查询符号意义说明
空格	表示为「AND」两个查询词之交集
双引号 ( " " )	片语以双引号标示开始及结束，而且只寻找出现顺序相同的字词，例： " image process "
?	表示一个字母切截，输入两个?表两个字母，依此类推，例：输入「Appl?」，查得结果应为appl e , appl y … ( 常用于英文字查询 )
*	表示不限字母切截，由0~n. 例：输入「appl*」，查得结果应为appl e , appl es , appl y , appl ied , appl ication … ( 常用于英文字查询 )
AND、OR、NOT	布尔逻辑组合关键字，用来扩大或缩小查询范围的技巧。 (1) AND ：缩小查询范围 (2) OR ：扩大查询范围(3) NOT：排除不相关的范围

DOI 是数位物件识别码（ D igital O bject I dentifier ）的简称，
为物件在网路上的唯一识别码，可用于永久连结并引用目标物件。

使用DOI作为永久连结

每个DOI号前面加上「 http://dx.doi.org/ 」便成为永久网址。
如以DOI号为 10.5297/ser.1201.002 的文献为例，此文献的永久连结便是： http://dx.doi.org/ 10.5297/ser.1201.002 。
日后不论出版单位如何更动此文献位置，永久连结所指向的位置皆会即时更新，不再错失重要的研究。

引用含有DOI的文献

有DOI的文献在引用时皆应同时引用DOI。若使用APA、Chicago以外未规范DOI的引用格式，可引用DOI永久连结。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。

ACI:

数据来源：Academic Citation Index，简称ACI

台湾最大的引用文献资料库，目前收录台湾与港澳地区所出版的人文学、社会学领域学术期刊之书目资料与参考文献，总期刊量超过690种，每年定期公布收录期刊的影响指数(Impact Factor)等指标给大众，并提供专家学者与学术单位实用的计量与分析功能。

五年影响指数（5-Year Impact Factor）：某一期刊前五年所出版的文章在当年度的平均被引用次数。

公式：（前五年发表论文在统计年的被引用次数）÷（前五年论文产出论文总篇数）

例如：A期刊2017年之五年影响指数

(A期刊2012-2016年发表论文在2017年的被引总次数)/(A期刊2012-2016年发表的论文总数)

什么是预刊文章？

为提供读者最前线之学术资讯，于期刊文献获同意刊登后、纸本印制完成前，率先于网路线上发表之文章即为预刊文章。预刊文章尚未有卷期、页次及出版日期资讯，但可藉由DOI号识别。 DOI号是文献的数位身份证字号，不论预刊或正式出版皆不会改变，读者可点击DOI连结，或于DOI号前面加上「 http://dx.doi.org/ 」连结到文献目前最新版本。

如何引用预刊文章？

请使用预刊文章的线上发表日期及DOI号来引用该篇文献。

引用范例(视不同引文格式规范可能有所差异)：

作者姓名。文章篇名。期刊名称。 YYYY/MM/DD线上预先发表。

doi:DOI 号

来源数据

P291 - 310

基础与应用科学 > 资讯科学
社会科学 > 管理学

DOI： 10.6382/JIM

书目管理工具

相关连结

问题回报

全文下载

通过游戏化增强消费者网上购物行为

Enhancing Consumer Online Shopping Behavior through Gamification

许艳(Yan Xu) ；李庆章(Ching-Chang Lee) ；曹誉(Yu Tsao) ；颜克典(Ke-Tien Yen)

资讯管理学报； 27 卷 3 期 (2020 / 07 / 31) ， P291 - 310

繁体中文

网路消费；游戏化；认知评估理论；游戏动力学；游戏元素；用户参与； online shopping ； gamification ； cognitive evaluation theory ； game element ； user engagement

0 个人觉得这篇文章赞

摘要 │ 参考文献 (60) │ 被引用文献 (1) │ 国际计量

摘要〈TOP〉

并列摘要〈TOP〉

Purpose-With a boom in mobile applications and social media, competition in the online shopping market is becoming fierce, and many business organizations are working to affect consumer shopping behavior. This study aims to build a theoretical model that uses cognitive evaluation theory to explain the impact of gamification elements on the consumer shopping behavior. Design/methodology/approach - We adopted the questionnaire method. We collected 322 questionnaires from Taobao users, they were all the consumers in November 2019, and all of them played the Stackopolis game to ensure the reliability of the subjects in filling out the variable items. We studied the psychological changes of these consumers after they played the game, and whether the game has a positive effect on their shopping behaviors. Findings-This study shows that gamification can increase consumer online shopping behavior when game dynamics meets the psychological needs of consumers. We found that rewards, autonomy, and absorption can enhance consumer enjoyment, and such enjoyment promotes shopping behavior. Research limitations/implications-Our study helps to better understand the impact of gamification on consumer online shopping behavior. The results of this study show that the combination of the gamification elements meets the basic psychological needs of individuals, which is the key to enhancing the enjoyment, and moreover, the degree of enjoyment is the main determinant of consumer' online shopping behavior. Also, we suggest the subsequent research to expand the applicability of this study to the people who are not sensitive to gamification. Practical implications-This study contributes to the practice in the following aspects. In the first place, this study enlightens system designers and administrators who are trying to influence consumer shopping behavior through gamification. Secondly, by this kind of research, practitioners or designerscan provide consumers with a higher level of enjoyment, thereby establishing a closer relation with consumers. Finally, a well-designed sales environment may have an emotional impact on consumers and increase the possibility of buying. Originality/value-How gamification affects and improves consumer shopping behavior remains unclear. The main reason is the lack of a theoretical framework. To narrow this theoretical gap, a theoretical model was built in this study. This model uses cognitive evaluation theory to explain the impact of gamification elements on the consumer shopping behavior. The model contributes to the commercial application of gamification, and provides relevant guidance for online shopping platforms in developing game designs and social cues and for the future research in this new field.

参考文献 ( 60 ) 〈TOP〉

Agarwal, R.,Karahanna, E.(2000).Time flies when youʼre having fun: Cognitive absorption and beliefs about information technology usage.MIS Quarterly,24(4),665-694.
Antin, J.,Churchill, E.F.(2011).Badges in social media: A social psychological perspective.Proceedings of the Computing-Human Interaction (CHI) 2011 Gamification Workshop,Vancouver, BC, Canada:
Baik, K.H.(2004).Two‐player asymmetric contests with ratio‐form contest success functions.Economic Inquiry,42(4),679-689.
Beecham, S.,Baddoo, N.,Hall, T.,Robinson, H.,Sharp, H.(2008).Motivation in software engineering: A systematic literature review.Information and Software Technology,50(9-10),860-878.
Celsi, R.L.,Olson, J.C.(1988).The role of involvement in attention and comprehension processes.Journal of Consumer Research,15(2),210-224.

被引用文献 ( 1 ) 〈TOP〉

谢佩珊,冯文婷,涂荣庭(2022)。Can Gamification Increase Users' Continued Use Intention of Fitness App? Compare the Effectiveness of Intrinsic and Extrinsic Game Elements。资讯管理学报，29(3)，277-301。

国际计量

〈TOP〉

E-mail ：

文章公开取用时，将寄通知信至您填写的信箱地址