文化因素對新興郵輪市場遊客體驗之影響程度初探－以「粵港澳大灣區」郵輪產品為例

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人文学 > 地理及区域研究

DOI： 10.29689/JTTR

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文化因素对新兴邮轮市场游客体验之影响程度初探－以「粤港澳大湾区」邮轮产品为例

Exploring the Influence of Culture on Cruiser Experience in Emerging Cruise Market-A case of Cruise Products of Guangdong-Hong Kong-Macao Greater Bay Area

柳嘉信(Eusebio C. Leou) ；房文君(Wenjun Fang)

观光旅游研究学刊； 13 卷 2 期 (2018 / 12 / 01) ， P37 - 47

繁体中文

邮轮旅游；文化因素；旅游体验；粤港澳大湾区； cruise tourism ； culture factor ； tourist experience ； Guangdong-Hongkong-Macao Greater Bay area

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摘要 │ 参考文献 (33) │ 被引用文献 (2) │ 国际计量

摘要〈TOP〉

并列摘要〈TOP〉

In recent years, the cruise industry has developed greatly and it has become one of the fastest growing and the most economically significant market categories in the global tourism industry. The European and American markets gradually demand to expand the international cruise business. China has been paid more attention by the international cruise company due to its good geographical location and population advantages. The major cruise companies increased the operating rate of cruise ships in Chinese ports to seize the Chinese market. When international cruise companies enter different countries or regions, they should consider that the different culture will lead to different problems between tourists' preference for cruise products and the differences existing products offered by the European and American cruise ships. At the same time, according to the cultural factors of different markets to adjust the cruise products, they should create a cruise to suit local tourists. From the perspective of cruise tourists' experience, this paper discussed the influence on cruiser's culture factors through qualitative research methods to understand the requirements and expectations. This study will target on Guangdong-Hong Kong-Macao Greater Bay Area, take the abovementioned ports as the objective, and select a representative cruise for flight, to conduct a field observation and an in-depth interview. The interviewees included six cruisers. This interview mainly discusses the localization of cruise ship products (catering, entertainment, and activities) and the experience of localization facilities on the ship. The results show that: 1. Differences in language, diet, and entertainment affect the experience of cruise tourists. 2. When the food and entertainment provided by cruise ships are mainly western cuisine and western tourists' partial activities, the tourists will show their lower acceptance and lower satisfaction of the services such as catering and entertainment due to cultural differences. 3. When managing emerging regional markets, cruise operators need to consider the availability of ＂localize＂ services to improve the quality of the tourist experience.

参考文献 ( 33 ) 〈TOP〉

途牛（2018）。中国在线邮轮旅游消费分析报告2018。Retrieved from http://industry.caijing.com.cn/20180807/4497381.shtml 。
Brida, J. G.,Bukstein, D.,Garrido, N.,Tealde, E.(2012).Cruise passengers' expenditure in the Caribbean port of call of Cartagena de Indias: a cross-section data analysis.Social Science Electronic Publishing,18(2),313-325.
Byung-wook Wie.(2004).Open-loop and closed-loop models of dynamic oligopoly in the cruise line industry.Asia-Pacific Journal of Operational Research,21(04),517-541.
Chen, J. M.,Neuts, B.,Nijkamp, P.,Liu, J.(2016).Demand determinants of cruise tourists in competitive markets: motivation, preference and intention.Tourism Economics,22(2),227-253.
Chua, B. L.,Lee, S.,Goh, B.,Han, H.(2015).Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity.International Journal of Hospitality Management,44,131-145.

被引用文献 ( 2 ) 〈TOP〉

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