危機傳播策略-比較政府處理2009年及2012年美國牛肉事件的危機傳播策略

謝於純

doi:10.6342/NTU.2013.01992

山西大学，您好！

感谢采购，人社期刊库｜人社论文库，期间：2025/01/01~2025/12/31

感谢试用，科学期刊库｜科学论文库，期间：2024/10/20~2025/01/20

浏览高级检索

关闭
检索检索高级检索出版物检索
浏览期刊主题浏览核心期刊浏览期刊拼音浏览

关闭

查询符号(半角)	查询符号意义说明
空格	表示为「AND」两个查询词之交集
双引号 ( " " )	片语以双引号标示开始及结束，而且只寻找出现顺序相同的字词，例： " image process "
?	表示一个字母切截，输入两个?表两个字母，依此类推，例：输入「Appl?」，查得结果应为appl e , appl y … ( 常用于英文字查询 )
*	表示不限字母切截，由0~n. 例：输入「appl*」，查得结果应为appl e , appl es , appl y , appl ied , appl ication … ( 常用于英文字查询 )
AND、OR、NOT	布尔逻辑组合关键字，用来扩大或缩小查询范围的技巧。 (1) AND ：缩小查询范围 (2) OR ：扩大查询范围(3) NOT：排除不相关的范围

DOI 是数位物件识别码（ D igital O bject I dentifier ）的简称，
为物件在网路上的唯一识别码，可用于永久连结并引用目标物件。

使用DOI作为永久连结

每个DOI号前面加上「 http://dx.doi.org/ 」便成为永久网址。
如以DOI号为 10.5297/ser.1201.002 的文献为例，此文献的永久连结便是： http://dx.doi.org/ 10.5297/ser.1201.002 。
日后不论出版单位如何更动此文献位置，永久连结所指向的位置皆会即时更新，不再错失重要的研究。

引用含有DOI的文献

有DOI的文献在引用时皆应同时引用DOI。若使用APA、Chicago以外未规范DOI的引用格式，可引用DOI永久连结。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。

书目管理工具

相关连结

问题回报

全文下载

危机传播策略-比较政府处理2009年及2012年美国牛肉事件的危机传播策略

Crisis Communication: The Ma Government's Crisis Communication of US Beef's Case Study in 2009 and 2012

谢於纯 , 硕士　　导师：萧全政　　

繁体中文 DOI： 10.6342/NTU.2013.01992

美国牛肉；危机；危机传播；危机沟通；传播； US beef ； Crisis Management ； Crisis Communication ； Political Public Relation ； Political Communication

0 个人觉得这篇文章赞

摘要 │ 参考文献 (68) │ 国际计量

摘要〈TOP〉

并列摘要〈TOP〉

Since 2003, the imports of US beef have been abandoned twice because first the mad cow disease was found and then the ractopamine was detected. However, the complex political and economic relations between US and Taiwan, even within Taiwan, have led the issues more controversial and hard to make a consensus. Taiwan government, led by President Ma Ying-Jeou, has suffered the tension and conflicts from external and internal pressure. The US forced Taiwan to accept the import of US beef, and many people in Taiwan asked Ma government to resist the pressure. How should Ma government respond to the crisis caused by contentious struggles? This paper aims to reflect Ma government’s twice communication crisis of US beef imports and tries to find some useful lessons.

In fact, there is something similar and something different in the two times which Ma government dealt with the open of imports of US beef in 2009 and 2012.In difference, in year 2009, the contention lay in the worry of mad cow disease which happened in 2003 in the US. In year 2012, the controversial issue changed to the problem of containing the ractopamine.In the same element, both times have led civil groups, opposite party and even the ruling party members to resist controversially. Su Chi, the Secretary of National Security Council, was regarded as President Ma’s close colleague by the media, but resigned because the crisis of US beefs. In year 2012, the opposite party, Democratic Progress Party has asked its Legislators to stand by in the Legislative Yuan for 120 hours, which is the longest ever, in order to boycott the bill of US beef and did not allow the chairman of the Legislator Yuan to anchor the meeting.
Moreover, different media comments all indicated that Ma government has made several mistakes to communicate with people and lack of communicative ability in the importing issue. The imports of US beef might be regarded as the most serious of crisis communication of Ma government since 2008 coming to power. 
In order to understand the dealing process and ways of communication in which Ma government faced the twice importing issues of US beef, this paper analyzes the twice open events by the perspective of “crisis communication”. I hope to compare these two cases of Ma government and try to offer some reflective comments.

参考文献 ( 68 ) 〈TOP〉

于凤娟译，2001，《危机管理》，台北：五南。译自The Crisis Manager: Facing Risk and Responsibility, Otto Lerbinger.
连结：
巴长泓，2007，《我国危机管理机制之研究以1996年台海危机及2003年SARS危机为例》，国立中兴大学国际政治研究所硕士论文。
连结：
李佳珊，2007，《危机处理成「危机」：对四个失败公关案例的专业诊断》，国立台湾大学社会科学院新闻研究所硕士论文。
连结：
林荣毅，2011，《美牛事件对消费者购买行为的影响》，成功大学高阶管理硕士专班硕士论文。
连结：
姚惠忠、汪睿祥，2008，<选举危机情境分类之探讨>，《选举研究》，第十五卷第二期，页67-90。
连结：

国际计量

〈TOP〉

E-mail ：

文章公开取用时，将寄通知信至您填写的信箱地址

E-mail ：

使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。