線性傳動元件廠商之華麗轉身
——以HIWIN上銀科技為例

魏采玲

doi:10.6342/NTU201704152

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线性传动元件厂商之华丽转身 ——以HIWIN上银科技为例

The Splendid Transformation of Linear Motion Component Manufacturer– A Case Study of HIWIN

魏采玲 , 硕士　　导师：陈忠仁　　

繁体中文 DOI： 10.6342/NTU201704152

企业成长策略；多角化；华丽转身；核心能力；制造业服务化；线性传动元件产业； Corporate Growth Strategy ； Diversification ； Splendid Transformation ； Core Competence ； Manufacturing Servitization ； Linear Motion Industry

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摘要 │ 参考文献 (48) │ 国际计量

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With the mega trend of Industrie 4.0 and Smart Manufacturing, the attraction of Industrial Automation industry is getting higher and higher. Moreove, due to the double-digit annual growth rates of Robotic market size for the following years, the market revenue of linear motion products grows sharply. That is because the linear motion products, including ball screw and linear guide, are the key components for robotics and for all industrial automation applications. However, manufacturers and suppliers face stiff competition for not only the better profit, but also their subsistence because of the globalization of the market and the supply chain. At present, the global linear motion manufacturers adopt the Diversification as their corporate growth strategy, but they have different approaches. After all, which approach could lead the corporate to achieve its splendid transformation, then create its new business and go forward to the peak?

Through the managerial theories and the conceptual discussion of industrial competition, corporate growth strategy and organizational resources and competencies, the present study provides an optimal approach, roadmap of Splendid Transformation to the five main  Taiwan Linear Motion manufacturers who are affiliated to the same strategic group. They encounter the same fierce industrial competition; however, they are equipped with diverse resources and competencies. Therefore, their performance of corporate transformation is totally different.

This study generalizes that Taiwan Linear Motion manufacturers all adopt Concentric Diversification and Conglomerate Diversification as their corporate growth strategy. The case study company HIWIN and its peer OME STAF choose these two strategies at the same time and take the sales income of Cash Cows business and product to support the development of Question Mark business and product for reducing the risk of transformation. Besides, according to the study, the case reveals the company equipped with strategic resources, including intangible resources and organizational competencies has much higher probability of success in its transformation. However, the company should always engage in strategic alignment and make the dynamic change of its corporate strategy according to the external environment.

参考文献 ( 48 ) 〈TOP〉

• Chandler, Alfred D. Jr. (1962), Strategy and Structure: Chapters in the History of the American Industrial Enterprise, Cambridge: MIT Press
连结：
• Glueck, William F. (1976), Business Policy: Strategy Formation and Management Action, New York: McGraw-Hill
连结：
• Glueck William F. (1980), Strategic Management and Business Policy, New York: McGraw-Hill
连结：
• Hill, Charles W. L., Jones, Gareth R., Schilling, Melissa A. (2015), Strategic Management: Theory (11th Edition), Canada: Cengage Learning
连结：
• Leonard-Barton, Dorothy (1995), Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation, Boston: Harvard Business School Press
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。