商標法上著名商標保護界限之研究

路逸涵

doi:10.6342/NTU201603853

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商标法上着名商标保护界限之研究

A Study on Limitations of Well-Known Trademark Protection in Trademark Law

路逸涵 , 硕士　　导师：蔡明诚　　

繁体中文 DOI： 10.6342/NTU201603853

商标；着名商标；商标淡化；减损；混淆误认； trademark ； well-known mark ； famous mark ； dilution ； confusion

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Abstract
  Nowadays, Electronic E-business becomes prevalent and technology improves every day. Thanks to the prosperity of media and Internet platform, international interactions tend to frequency, information circulates without geographical restrictions, and trademarks could also be known all over the world. In the trademark owners’ long-term efforts to invest and advertise the trademark, it changes into a symbol of enterprise's brand image and is worth a high degree of value rather than just a pattern to identify and distinguish different goods or services. Through the owner’s efforts, the trademark ultimately becomes ‘well-known mark’ or ‘famous mark’. Although establishing well-known marks can bring high economic benefits for trademark owners, they are more likely to be misused or free-rode by other competitors in the meanwhile than general trademarks, resulting in the simultaneous costs of trademark owners and consumers. Thus, it is necessary that the law protect trademark owners’ endeavor and maintain the fair market order.
  Since Paris Convention gave special protection to well-known trademarks, the issue concerning well-known trademark has been attracted much attention and sparks heated discussions in the world. Today, not only follow-up international conventions, like TRIPS or Joint Recommendation Concerning Provisions on the Protection of  Well-Known Marks but also the Trademark Act of every country include more specific or special provisions for well-known trademarks. By studying the meaning of relevant provisions, we could find that confusion doctrine and trademark dilution are the two major protection principles in trademark law. The two theory give protections for well-known trademarks from two sides of registration and infringement. Overall, the trend in protection becomes broader.
  However, the special protection for well-known trademarks itself also hurts the market mechanism of free competition. As a result, there must have protection limits to seek a balance of interests of all parties. Therefore, the purpose of this article is to explore the protection limits of well-known trademarks in Trademark Law. The content is roughly divided into two aspects for discussion. First of all, this paper begins with studying the interpretation of trademark provisions and clarifying the application among those in force from a practical perspective. Then from another aspect, it will compare the legal systems of Trademark Law of the United States, European Union, Germany and China with that of Taiwan. Through the study of comparative law, the article would present learning experience, expecting to offer some suggestions for future amendments and practical application of Taiwan’s Trademark Law.

参考文献 ( 108 ) 〈TOP〉

9.经济部智慧财产局（编）（2013）。《商标法逐条释义》，台北：经济部智慧财产局。
连结：
4.刘孔中（计画主持人）、王敏铨（协同主持人）（2008）。〈着名商标名录及案例评析研究成果报告〉，经济部智慧财产局97年度委托研究。
连结：
6.谢铭洋（1994）。〈从对商品或服务「表徵」之保护谈商标法与公平交易法之关系〉，收於氏着：《智慧财产权基本问题研究》。台北：翰芦。
连结：
7.谢铭洋（1996）。〈从商标法与竞争法之观点论着名商标之保护〉，收於氏着：《智慧财产权基本问题研究》。台北：翰芦。
连结：
12.许晓芬（2013）。〈论着名商标侵害态样中之「搭便车」行为─以欧盟法院判决实务为中心〉，《台北大学法学论丛》，87期。
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引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。