汽車特性對汽車銷售量的影響

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汽车特性对汽车销售量的影响

Effect of Vehicle Characteristics on Vehicle Sales

叶致璋 , 硕士　　导师：任维廉　　

繁体中文

替代能源；环保；购车因素；享乐性；功能性； Alternative energy ； environmental protection ； vehicle factor ； hedonic ； utilitarian

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摘要 │ 参考文献 (30) │ 国际计量

摘要〈TOP〉

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The rising of environmental awareness, in addition to areas outside of a better public transport in Taipei, and other areas with mainly dominated by private transport in Taiwan. According to the statistics data, you can see the number of vehicles holdings increased year by year. Number of holding gas vehicles remain high, while the number of environmental hybrid vehicles have grown slowly. So this study conduct analysis of vehicle sales, in the last three years among explore different models of vehicle impact vehicle sales, we would like to know in which of these different models of vehicle characteristics significantly influence which vehicle sales, and we hope that we can use this study which consumers will buy general vehicle shift to buy environmental friendly vehicles. The study will analyze the vehicle characteristics, which affect of vehicle sales and we use questionnaires to analysis significant variables that affect the vehicle sales. In study 1, we use regression analysis to analysis the significant variables affect sales of vehicles in two different model. The results show that in addition to general we think significantly affect the sales price, there are domestic or import vehicles, displacement, fuel consumption of these vehicles own characteristics as well as airbags, parking assist image, Descent and other vehicle spare also significant impact on vehicles sales. In Study 2, in the study we use significant variable in study 1 that we allow consumers to assess the characteristics of these vehicles, or vehicles equipped belong hedonic or utilitarian characteristics. The results show that these characteristics, consumer believe that most of the variables for the utilitarian characteristics. In addition to consumers, also allow to choose the priorities when they purchase. The results that consumers in the purchase of vehicles most will give priority to the price then pay attention to airbags and other vehicle characteristics. Finally, the study also suggests that the management implications of the above results, the follow-up to the recommendations of vehicle suppliers and subsequent research.

参考文献 ( 30 ) 〈TOP〉

[4] 林淑敏, 张景福, & 饶志坚. (2014). 汽车客运路线特性与班次对运量之影响─ 以分量回归分析. 运输计划季刊, 43(4), 343-366.
连结：
[5] Batra, R., & Ahtola, O. T. (1991). Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes. Marketing Letters, 2(2), 159-170.
连结：
[6] Bolduc, D., Boucher, N., & Alvarez-Daziano, R. (2008). Hybrid choice modeling of new technologies for car choice in Canada. Transportation Research Record: Journal of the Transportation Research Board(2082), 63-71.
连结：
[7] Brady, J., & O'Mahony, M. (2011). Travel to Work in Dublin: The Potential Impacts of Electric Vehicles on Climate Change and Urban Air Quality. Transportation Research: Part D: Transport and Environment, 16(2), 188-193. doi: http://www.sciencedirect.com/science/journal/13619209
连结：
[8] Brand, C., Anable, J., & Tran, M. (2013). Accelerating the Transformation to a Low Carbon Passenger Transport System: The Role of Car Purchase Taxes, Feebates, Road Taxes and Scrappage Incentives in the UK. Transportation Research: Part A: Policy and Practice, 49, 132-148. doi: http://www.sciencedirect.com/science/journal/09658564
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。