租屋品質對房客知覺價值、滿意度與忠誠度之實證研究──以台中市套房為例

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租屋品质对房客知觉价值、满意度与忠诚度之实证研究──以台中市套房为例

An Study of the Effect of Rental Quality on Tenants' Perceived Value, Satisfaction and Loyalty-A Case Study of Rental Properties in Taichung

王宝玉 , 硕士　　导师：李国玮　　共同指导教授：谢俊宏

繁体中文

租屋品质；知觉价值；满意度；忠诚度；套房； rental quality ； perceived value ； satisfaction ； loyalty ； rental suites

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摘要 │ 参考文献 (158) │ 被引用文献 (1) │ 国际计量

摘要〈TOP〉

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Previously, researching the rental market in Taiwan has mostly focused on the consumer behavior of households, such as the income elasticity of demand or the effect of rental prices on the rental frequency. Research has seldom analyzed and examined rental quality and customer perceived value, satisfaction, and loyalty. In particular, there has been little research on rental properies. The majority of tenants are office workers or students for whom rental properties are the top choice. Even though rental suites offer limited space, rental companies should still strive to understand tenants’ various needs and make timely adjustments, if needed. In other words, rental companies should not only keep affordabiliity in mind but also safety and quality.
　　The goal of this study is to examine the effect of the quality of rental suites provided by rental companies on the perceived value, satisfaction, and loyalty of tenants. Based on a literary review of the concepts of residential and service quality, the scope of, “rental quality”was determined. It includes facilities, amenities, and management of service personnel. Drawn from many studies and expert recommendations, a questionnaire was designed and pretested. Adjustments were then made before the questionnaire was finalized. The study subjects were the tenants in Taichong rental suites. Empirical analyses were conducted using SPSS Amos for structural equation modeling. The results are as follows:（1）There was a significant difference in perceptions of rental quality, perceived value, satisfaction, and loyalty among tenants with different backgrounds.（2）Rental quality correlated significantly and positively with perceived quality.（3）Perceived value correlated significantly and positively with satisfaction.（4）Rental quality correlated significantly and positively with satisfaction. （5）Perceived value correlated significantly and positively with loyalty.（6）Satisfaction correlated significantly and positively with loyalty.（7）Rental quality correlated significantly and positively with loyalty.
　　As consumers become more aware of their rights and needs when renting, how rental companies gear the quality of their rentals to meet demand has become one of the critical success factors in the creation of profits and sustainability for the business. Rental quality is in turn based on various facilities and amenities provided by the rental companies and a sound management of the residential complex, so that tenants are satisfied enough to renew their contracts and to recommend the rentals to others. Therefore, it is the hope of this study to provide the research findings as a reference to rental companies as they plan, design, and manage their rentals in the future.

参考文献 ( 158 ) 〈TOP〉

2.王怡雯、张政亮，生活环境满意度与人口迁移关系之研究－以台南市为例，《北市教大社教学报》，5：33-52。
连结：
12. 吴培真（2014），服务品质与品牌形象对顾客忠诚度之研究，企业管理学系硕士班，东吴大学，第17届科际整合管理研讨会，235-249。
连结：
21. 林伟智（2010），国立台湾大学综合体育馆服务品质、顾客满意度与再购意愿之研究，硕士论文，体育学系硕士班，国立台湾师范大学。
连结：
22. 林芫丞（2014），台中市住宅条件与居住环境满意度之研究，硕士论文，建筑系建筑及都市设计硕士班，朝阳科技大学。
连结：
25. 施锦村（2008），公平知觉对顾客忠诚的影响──中介变数的角色，东吴经济学报，60期，39-66。
连结：

被引用文献 (1) 〈TOP〉

张珠月(2016)。员工工作投入、组织公平、工作满意度、组织承诺与组织公民行为关系之研究──以财政部中区国税局为例。台中科技大学企业管理系硕士班学位论文。2016。1-134。

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引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。