應用神經活動探討訊息架構的勸服效果：以失能兒童居家復健活動為例

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应用神经活动探讨讯息架构的劝服效果：以失能儿童居家复健活动为例

Exploring the Persuasive Effects and Neural Activities of Message Framing on a Home-based Rehabilitation Program for Children with Disabilities

陈秋坪 , 博士　　导师：杨东震　　

英文

居家复健活动；讯息框架；双面讯息；自我效能；神经行销学； home-based rehabilitation programs ； message framing ； two-sided message ； self-efficacy ； neuromarketing

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摘要 │ 参考文献 (349) │ 国际计量

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For children with disability, a home-based program could increase their practicing chances to facilitate development and increase independence. How to design persuasive message to increase parents’ motivation and cooperation with home-based program was the important issue. From the view of prospect theory, this paper integrated questionnaire with the Mind Wave to investigate the long-term persuasive effects of message framing and the moderating influence of self-efficacy.
82 mothers of children with a disability participated in the research. In study 1, the Mind Wave was used to investigate participants’ attention level and relaxation level when receiving a message and the moderating effects of self-efficacy. The results supported that message framing had impact on parents’ attention and relaxation level and participants receiving two-sided message showed the highest attention level. Moreover, both message framing and relaxation level had significant influence on positive behavioral change. However, the moderating effect of self-efficacy was not supported. 
Study 2 applied the questionnaire to examine whether message framing predicted long-term change in message effectiveness, attitude, behavioral intention and behavioral frequency. The results demonstrated that two-sided message had stronger long-term persuasive effects on behavioral intention and behavioral frequency than gain- and loss-framed message. Only behavioral frequency was affected by framing ×self-efficacy interaction. One thing needed to notice was that physiological responses could be used to explain the variability in behavioral change beyond the questionnaire.
The current research provided evidence that two-sided message rather than gain- and loss-framed messages might be the better strategy to prompt parents to engage 
 
home-based rehabilitation programs. Although the theoretical implications of Mind Wave were premature at this time, the current findings not only helped us have a deep understanding of physiological mechanisms underlying the persuasive process also gave us practical implications for designing message.

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perspective. In M. J. Manfredo (Ed.), Influencing human behavior: Theory and applications in recreation, tourism and natural resource management (pp. 1-29). New York: Sagamore Publishing Co Inc.
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Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52,
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mammography use. Women Health Issues, 15, 258-264.
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。