寵物生活館經營關鍵因素之研究

林婉菁

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宠物生活馆经营关键因素之研究

Analysis of Successful Business Model for Pet Salon

林婉菁 , 硕士　　导师：杨东震;纪宗利　　

繁体中文

宠物生活馆；关键因素；问卷分析； Pet Salon ； Critical Factors ； Questionnaire Analysis

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摘要 │ 参考文献 (22) │ 国际计量

摘要〈TOP〉

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Social structure changes and the trend of less child, and even gradually appear late marriage is not the son of the top off the crowd, this phenomenon is also associated with the status of the pet in the hearts of people can not speak of the status. In view of the rapid development of the pet market, in the pet living museum, to meet the basic needs of the owners, from the food and clothing live education all-encompassing, the study from the pet hotel business point of view cut into the pet living museum business the key success factors of the model, mainly in the management, operating base, marketing strategy and service quality of the four structural aspects of the relevant research, analysis of the existing business model and the provision of services to think about what business model or service content the most close to the consumer, improve the willingness to spend, and make suggestions for improvement.
   Through the questionnaire analysis, the four aspects of the "management" in the face of a sound financial structure and understanding of the supply channel to grasp the power of the most powerful key factors on behalf of the organization's financial structure and fully understand the source of goods access is the management the key factor. "Operating base" in the surface to pay attention to the trend of similar homogeneous stores around the price and price fluctuations, the systematic formation of customer consumption records as the most important key factors. "Marketing strategy" to the pet living museum merchandise, beauty, boarding prices open and transparent as the most important key factors, how in a level of battlefield to kill a way to survive as the main thinking of the direction of consumer consumption patterns and Petlife Hall's revenue is very relevant, and the price of goods, beauty and pet boarding is transparent and open is very important, allowing guests to understand the content and make the first choice. "Service quality" in the surface should be a service attitude and customer relationship as the main factor, pet living museum selling goods much the same, the price gap is not obvious, this time the attitude of the service and the relationship between the customer maintenance is very important. 
In addition, the results show that different population background on the management of no significant impact. In addition to the different age in the operating base of the structural aspects of significant differences in the other background variables in the operating base structure no significant difference, according to the issuance of the questionnaire, found that older operators on the operating base of the degree of attention than the other young operators are higher. There are no significant differences in the background of different marketing variables. In addition to the job position in the service quality of the surface there are significant differences in the other background variables in the service quality facet no significant difference, according to the scene personally asked the questionnaire found that higher grade employees can provide greater service rights, Lower-level staff can provide more appropriate goods and services.

参考文献 ( 22 ) 〈TOP〉

王明元、刘琬菁 (2014)。宠物主题餐厅之消费动机与消费行为之研究。商业现代化学刊，7(3)，页245-265。
连结：
江世明(2010)。台湾宠物医疗产业之研究。国立台湾大学管理学院硕士在职专班高阶公共管理组硕士论文。
连结：
李韵庭(2007)。垦丁地区旅馆业提供宠物服务之差异性研究。国立高雄餐旅学院餐旅管理研究所硕士论文。
连结：
林裕强、杨庭芳（2015）。带宠物旅游:愿付价格及影响因素之研究。旅游健康学刊，14(1)，页39-58。
连结：
庄雅筌(2007)。从消费意义探讨宠物爱好者的阶段动机转变。国立台湾大学管理学院国际企业学系硕士論文。
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。