高齡溫泉遊客旅遊滿意、生活滿意及其重遊意願：安康旅遊的觀點

Satisfaction with Trip Experience, Life Satisfaction, and Re-Visit Intention in Older Adults: A Wellness Tourism Perspective

10.6130/JORS.201809_31(3).0001

沈進成(Ching-Cheng Shen)；葉千綺(Chien-Chi Yeh)

感知愉悅 ； 新產品優勢 ； 環境 ； 重遊意願 ； Perceived enjoyment ； New product advantage ； Environment ； Intention of re-visit

戶外遊憩研究

31卷3期（2018 / 09 / 01）

1 - 31

繁體中文

本研究探討高齡者參與安康旅遊之感知愉悅、溫泉旅館環境、新產品優勢對高齡者安康旅遊之滿意度，並以旅遊滿意度作為中介變數，了解對高齡者生活滿意度及重遊意願之影響，最後深入分析生活滿意度對高齡者重遊意願的影響效果。本研究以參與溫泉旅遊的高齡者為研究對象，利用問卷調查方式，蒐集236份有效樣本；本研究建立高齡者安康旅遊重遊意願的研究模型，透過偏最小平方迴歸法進行假說檢定。研究結果顯示：高齡者旅客對溫泉安康旅遊的感知愉悅、溫泉旅館環境與新產品優勢對高齡者旅遊滿意具有顯著影響；旅遊滿意度對生活滿意度及重遊意願具顯著影響；最後，生活滿意度對重遊意願有顯著影響。

The research goals of this study were to investigate how the perceived enjoyment, the travel environment, and the new product advantage affected intention to revisit via satisfaction. In this study, 236 valid samples were collected via questionnaire survey. The model and the hypotheses were tested using a partial least squares regression approach. The results showed that perceived enjoyment, the environment at a hot spring hotel, and the new product advantage had significant effects on the satisfaction of older adults. Satisfaction with the trip experience also had a significant impact on life satisfaction and intention to revisit. Finally, satisfaction had a significant impact on intention to revisit.

1. 何景華(2010)。從性別與年齡探討銀髮族安康旅館服務與設備需求之差異。觀光休閒學報，16(3)，189-210。
   連結：
2. 余泰魁、李能慧(2001)。台灣地區北部民眾對金門旅遊滿意度模式之建構與實證。戶外遊憩研究，14(4)，51-76。
   連結：
3. 余嬪、陳光華、何景華(2014)。以 EFQM 模式發展安康旅宿經營表現評量指標與業者協住需求探討。觀光休閒學報，20(3)，241-267。
   連結：
4. 余嬪、劉季貞(2011)。銀髮族安康旅遊旅館設施重要性覺知與活動參與興趣之初探以高雄市銀髮族為例。戶外遊憩研究，24(3)，49-78。
   連結：
5. 吳武忠、陳振聲(2004)。台北市銀髮族休閒阻礙因素之研究以團體國外旅遊為例。觀光研究學報，10(3)，23-36。
   連結：
6. 李思屏、林晏州(2001)。遊客對生態旅遊之環境態度與行為關係之研究以關渡自然公園為例。戶外遊憩研究，14(3)，15-36。
   連結：
7. 沈進成、廖若岑、周君妍(2005)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究─以華山咖啡為例。戶外遊憩研究，18(3)，59-79。
   連結：
8. 周鈺和(2013)。探討深度休閒特質對旅遊行為意圖之影響─旅遊部落格認知功能與目的地意象之中介效果。戶外遊憩研究，26(4)，57-82。
   連結：
9. 林宗賢、侯錦雄(2007)。遊客溫泉旅遊渡假區知覺意象之度量─以谷關為例。戶外遊憩研究，20(2)，79-99。
   連結：
10. 林若慧、陳澤義、劉瓊如(2003)。海岸型風景區之旅遊意象對遊客行為意圖之影響─以遊客滿意度為仲介變數。戶外遊憩研究，16(2)，1-22。
    連結：
11. 張淑青(2010)。探索生態旅遊行為意圖的影響因素─遊客創新、風險知覺、興趣、涉入與支持度的關係。戶外遊憩研究，23(2)，53-77。
    連結：
12. 張淑青(2010)。探索生態旅遊行為意圖的影響因素─遊客創新、風險知覺、興趣、涉入與支持度的關係。戶外遊憩研究，23(2)，53-77。
    連結：
13. 張淑青(2004)。澎湖套裝旅遊服務品質之研究。觀光研究學報，10(2)，111-125。
    連結：
14. 郭彰仁、李彥希、張煥祺(2014)。小鎮觀光複合意象與旅遊體驗之關聯─以雲林虎尾為例。戶外遊憩研究，27(1)，1-27。
    連結：
15. 陳金定、劉焜輝(2003)。青少年依附行為與情緒調適能力之因果模式初探。教育心理學報，35(1)，39-57。
    連結：
16. 葉淑娟、施智婷、莊智薰、蔡淑鳳(2004)。社會支持系統與老人生活滿意度之關係─以高雄市老人為例。中山管理評論，12(2)，399-427。
    連結：
17. 劉子利(2001)。休閒教育的意義、內涵、功能及其實施。戶外遊憩研究，14(1)，33-53。
    連結：
18. 蕭至惠、高韻晴、蔡進發(2009)。知覺品質與價格標示方式對消費者知覺價值與購買意願之影響─以線上旅遊產品為例。戶外遊憩研究，22(2)，79-110。
    連結：
19. Ábrahám, J.,Velenczei, A.,Szabo, A.(2012).Perceived determinants of well-being and enjoyment level of leisure activities.Leisure Sciences,34(3),199-216.
20. Bigné, J. E.,Sánchez, M. I.,Sánchez, J.(2001).Tourism image, evaluation variables and after purchase behaviour: inter-relationship.Tourism Management,22(6),607-616.
21. Bowlby, J.(1982).Attachment and loss: Retrospect and prospect.American Journal of Orthopsychiatry,52(4),664-678.
22. Burke, E.,Danquah, A.,Berry, K.(2016).A qualitative exploration of the use of attachment theory in adult psychological therapy.Clinical Psychology & Psychotherapy,23(2),142-154.
23. Calantone, R. J.,Chan, K.,Cui, A. S.(2006).Decomposing product innovativeness and its effects on new product success.Journal of Product Innovation Management,23(5),408-421.
24. Chen, C.-C.,Petrick, J. F.,Shahvali, M.(2016).Tourism experiences as a stress reliever: Examining the effects of tourism recovery experiences on life satisfaction.Journal of Travel Research,55(2),150-160.
25. Chen, K.-H.,Chang, F.-H.,Wu, C.(2013).Investigating the wellness tourism factors in hot spring hotel customer service.International Journal of Contemporary Hospitality Management,25(7),1092-1114.
26. Chen, K.-H.,Liu, H.-H.,Chang, F.-H.(2013).Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels.International Journal of Hospitality Management,35,122-132.
27. Cheraghalizadeh, R.,Tümer, M.(2017).The effect of applied resources on competitive advantage in hotels: Mediation and moderation analysis.Journal of Hospitality and Tourism Management,31,265-272.
28. Chin, W. W.(1998).Issues and opinion on structural equation modeling.MIS Quarterly,22(1),7-16.
29. Choi, Y.,Kim, J.,Lee, C. K.,Hickerson, B.(2015).The role of functional and wellness values in visitors' evaluation of spa experiences.Asia Pacific Journal of Tourism Research,20(3),263-279.
30. Christou, E.,Kassianidis, P.(2002).Consumer's perceptions and adoption of online buying for travel products.Journal of Travel & Tourism Marketing,12(4),93-107.
31. Ciechanowski, P. S.,Walker, E. A.,Katon, W. J.,Russo, J. E.(2002).Attachment theory: A model for health care utilization and somatization.Psychosomatic Medicine,64(4),660-667.
32. Connell, J.(2006).Medical tourism: Sea, sun, sand and ... surgery.Tourism Management,27(6),1093-1100.
33. DeVellis, R. F.(1991).Scale development: Theory and applications.Newbury Park, CA:Sage Publications, Inc..
34. do Valle, P. O.,Assaker, G.(2016).Using partial least squares structural equation modeling in tourism research: A review of past research and recommendations for future applications.Journal of Travel Research,55(6),695-708.
35. Emir, O.,Saraçli, S.(2011).Determinants of customer satisfaction with thermal hotels.Anatolia-An International Journal of Tourism and Hospitality Research,22(1),56-68.
36. Fornell, C.,Larcker, D. F.(1981).Structural equation models with unobservable variables and measurement error: Algebra and statistics.Journal of Marketing Research,18(3),382-388.
37. Gilbert, D. C.,Van De Weerdt, M.(1991).The health care tourism product in Western Europe.The Tourist Review,46(2),5-10.
38. Hair, J. F.,Ringle, C. M.,Sarstedt, M.(2012).Partial least squares: The better approach to structural equation modeling?.Long Range Planning,45(5-6),312-319.
39. Henard, D. H.,Szymanski, D. M.(2001).Why some new products are more successful than others.Journal of Marketing Research,38(3),362-375.
40. Heung, V. C. S.,Kucukusta, D.(2013).Wellness tourism in China: Resources, development and marketing.International Journal of Tourism Research,15(4),346-359.
41. Kaspar, C.(1990).A new lease on life for spa and health tourism.Annals of Tourism Research,17(2),298-299.
42. Kelly, C.(2010).Analysing wellness tourism provision: A retreat operators' study.Journal of Hospitality and Tourism Management,17(1),108-116.
43. Kim, H.,Borges, M. C.,Chon, J.(2006).Impacts of environmental values on tourism motivation: The case of FICA, Brazil.Tourism Management,27(5),957-967.
44. Kim, H.,Woo, E.,Uysal, M.(2015).Tourism experience and quality of life among elderly tourists.Tourism Management,46,465-476.
45. Kim, J.,Ahn, K.,Chung, N.(2013).Examining the factors affecting perceived enjoyment and usage intention of ubiquitous tour information services: A service quality perspective.Asia Pacific Journal of Tourism Research,18(6),598-617.
46. Kozak, M.,Rimmington, M.(2000).Tourist satisfaction with mallorca, spain, as an off-season holiday destination.Journal of Travel Research,38(3),260-269.
47. Ku, E. C. S.,Chen, C.-D.(2013).Fitting facilities to self-service technology usage: Evidence from kiosks in Taiwan airport.Journal of Air Transport Management,32,87-94.
48. Langerak, F.,Hultink, E. J.,Robben, H. S. J.(2004).The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance.Journal of Product Innovation Management,21(2),79-94.
49. Lim, Y. J.,Kim, H. K.,Lee, T. J.(2016).Visitor motivational factors and level of satisfaction in wellness tourism: Comparison between first-time visitors and repeat visitors.Asia Pacific Journal of Tourism Research,21(2),137-156.
50. Lin, C. H.(2013).Determinants of revisit intention to a hot springs destination: Evidence from Taiwan.Asia Pacific Journal of Tourism Research,18(3),183-204.
51. Lusby, C.(2015).Perceptions and preferences of wellness travel destinations of American travelers.Journal of Tourism and Hospitality Management,3(1),23-28.
52. McNally, R. C.,Cavusgil, E.,Calantone, R. J.(2010).Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol.Journal of Product Innovation Management,27(7),991-1006.
53. Medina Muñoz, D. R.,Medina Muñoz, R. D.(2014).The attractiveness of wellness destinations: an importance-performance-satisfaction approach.International Journal of Tourism Research,16(6),521-533.
54. Medina-Muñoz, D. R.,Medina-Muñoz, R. D.(2013).Critical issues in health and wellness tourism: An exploratory study of visitors to wellness centres on Gran Canaria.Current Issues in Tourism,16(5),415-435.
55. Mihalič, T.(2000).Environmental management of a tourist destination: A factor of tourism competitiveness.Tourism Management,21(1),65-78.
56. Millan, A.,Esteban, A.(2004).Development of a multiple-item scale for measuring customer satisfaction in travel agencies services.Tourism Management,25(5),533-546.
57. Milman, A.(1998).The impact of tourism and travel experience on senior travelers' psychological well-being.Journal of Travel Research,37(2),166-170.
58. Mueller, H.,Kaufmann, E. L.(2001).Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry.Journal of Vacation Marketing,7(1),5-17.
59. Orsega-Smith, E. M.,Payne, L. L.,Mowen, A. J.,Ho, C. H.,Godbey, G. C.(2007).The role of social support and self-efficacy in shaping the leisure time physical activity of older adults.Journal of Leisure Research,39(4),705-727.
60. Orsega-Smith, E.,Mowen, A. J.,Payne, L. L.,Godbey, G.(2004).The interaction of stress and park use on psycho-physiological health in older adults.Journal of Leisure Research,36(2),232-256.
61. Pesonen, J.,Komppula, R.(2010).Rural wellbeing tourism: Motivations and expectations.Journal of Hospitality and Tourism Management,17(1),150-157.
62. Ryu, K.,Han, H.(2010).Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants: Moderating role of perceived price.Journal of Hospitality & Tourism Research,34(3),310-329.
63. Sirgy, M. J.(2010).Toward a quality-of-life theory of leisure travel satisfaction.Journal of Travel research,49(2),246-260.
64. Sirgy, M. J.,Kruger, P. S.,Lee, D. J.,Yu, G. B.(2011).How does a travel trip affect tourists' life satisfaction?.Journal of Travel Research,50(3),261-275.
65. Slotegraaf, R. J.,Atuahene-Gima, K.(2011).Product development team stability and new product advantage: The role of decision-making processes.Journal of Marketing,75(1),96-108.
66. Smith, M.,Puczkó, L.(2014).Health, tourism and hospitality: Spas, wellness and medical travel.London:Routledge.
67. Song, H. J.,Lee, C. K.,Park, J. A.,Hwang, Y. H.,Reisinger, Y.(2015).The influence of tourist experience on perceived value and satisfaction with temple stays: The experience economy theory.Journal of Travel & Tourism Marketing,32(4),401-415.
68. Uysal, M.,Sirgy, M. J.,Woo, E.,Kim, H. L.(2016).Quality of life (QOL) and wellbeing research in tourism.Tourism Management,53,244-261.
69. Westbrook, R. A.,Oliver, R. L.(1991).The dimensionality of consumption emotion patterns and consumer satisfaction.Journal of Consumer Research,18(1),84-91.
70. Wong, J. Y.,Lai, T. C.(2015).Celebrity attachment and behavioral intentions: The mediating role of place attachment.International Journal of Tourism Research,17(2),161-170.
71. Yoon, Y.,Uysal, M.(2005).An examination of the effects of motivation and satisfaction on destination loyalty: A structural model.Tourism Management,26(1),45-56.
72. 劉淑娟(1999)。罹患慢性病老人生命態度及生活滿意度之探討。護理研究，7(4)，294-306。

1. 溫景財(Ching-Tsai Wen)(2021)。旅客目的意象、滿意度與重遊意願之研究－以雙龍潭生態運動景區遊客為例。運動休閒管理學報。18(2)。1-25。