圖書館Facebook匿名版「靠北圖書館」內容分析研究

Content Analysis of Library's Facebook Confession Page ＂Kao-Bei Library＂

10.6120/JoEMLS.202011_57(3).0036.RS.AM

李佳恩(Jia-En Lee)；柯皓仁(Hao-Ren Ke)

匿名社群 ； 圖書館匿名社群 ； Facebook匿名版 ； 內容分析 ； Anonymous social media ； Library anonymous social media ； Facebook confessions page ； Content analysis

教育資料與圖書館學

57卷3期（2020 / 11 / 01）

291 - 319

繁體中文

本研究以Facebook匿名版「靠北圖書館」上的貼文進行內容分析，以「發文者身分揭露」、「貼文包含目的」、「抱怨對象身分揭露」、「圖書館員抱怨圖書館員對象身分揭露」四大觀察項目之框架進行編碼，對匿名版中的活動情形與匿名版中不同發文者的貼文目的與特性提出見解。研究結果顯示，「靠北圖書館」的貼文與日曆日無關，貼文時間與日常作息時間相符；發文者多無法辨別身分，有表明者最多的身分為圖書館員。最多的貼文目的為抱怨，次者為回應；不同身分表明者在貼文內容中各有其特徵，展現出匿名社群獨特且多元的樣貌。根據研究結果，提出對於匿名版與圖書館人力資源研究可能性的建議，並提醒組織管理者應注意匿名社群媒體顯示出的潛在危機。

The popularity of social media has changed how people communicate with each other and know about the world. Some social media provide the anonymous feature to increase the willingness of users to express their opinions, and confessions pages on Facebook are one kind of them. Confessions pages on Facebook are both popular and controversial. This study analyzes 1,080 posts on the Facebook confessions page ＂Kao-Bei Library＂ to explore user activities and post features. This study developed a coding scheme which includes the identities of posters, the purposes of posts, objects of complaints, and the identifies of librarians who were complained by other librarians. The result indicates that the frequency of posts has no differences between week days. The timing of posts bears a resemblance to people's daily routine. Most posters do not reveal their identities, while the most identified are librarians. Posts on the page are mainly complaints, followed by posts responding to previous posts. Each poster from different backgrounds has a unique trait in their words. The result can apply to organizational management, expecting anonymous social media to be considered as a tool to understand the relationships within an organization, thus pay more attention to the potential crisis. Also, this study provides suggestions for anonymous social media studies and librarian's human resource studies.

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