题名

新科技之消費行為：探索愛評生活通美食App

并列篇名

New Technological Consumption Behavior: Exploring iPeen Gourmet Application

DOI

10.6160/SYSMR.201909_27(3).0001

作者

陳志萍(Chih-Ping Chen)；陳正義(Cheng-I Chen)

关键词

美食App ； 智慧型手機 ； 使用與滿足 ； 新科技 ； 科技接受模式 ； Gourmet Application ； Smartphone ； Uses and Gratifications ； New Technology ； Technology Acceptance Model

期刊名称

中山管理評論

卷期/出版年月

27卷3期（2019 / 09 / 01）

页次

473 - 510

内容语文

繁體中文
中文摘要

台灣雖然不大，但卻是個充滿科技創新與美食的地方，消費者習慣使用科技又懂得吃。因此，美食資訊交流平台搶占美食商機已成為一個熱門的大趨勢。愛評生活通美食App，即是緊抓台灣網路創業潮和美食風蔓延兩大浪潮，不僅搶得先機，還創造了嶄新商業模式：提供一個非商家、媒體的第三方分享模式的平台，大部分資訊來自於曾經消費過各店家的消費者提供經驗分享和溝通交流。本個案研究目的主要讓企業界在面臨新科技崛起時，行銷相關人員對消費行為改變應有深入認知，希冀經由本研究成果了解真實消費者接受與使用新科技的主要考量因素、期望新科技滿足其何種需求，以及新科技對其行為產生何種變化。
英文摘要

Taiwan is not so big, but it is filled with technology and delicious food. Meanwhile, consumers in Taiwan understand how to use technology and look for delicious food. It becomes a hot issue and new trend that gourmet cuisine information exchange platform on a new technology captures this business opportunity. For example, iPeen mobile application (iPeen App) start-ups and spreads those two trends. It not only seizes the initiative, but also creates a new business model. It provides a platform where consumers can contribute their gourmet experiences with other consumers. The main purpose of this case study tries to understand how consumers adopt new technology concerned factors, including adoption and expectation of new technology, expectation and need of their gratifications, as well as consumer behavior changes, since business administrators encounter new technology boosts.
主题分类 社會科學 > 管理學
参考文献
  1. 姚成彥, C. Y.(2015)。虛實整合 : 特力屋電子商務的服務創新。中山管理評論，23(1)，377-409。
    連結：
  2. 張愛華, A. H.,蕭丞傑, C. C.(2012)。消費者行動服務使用意願之研究。中山管理評論，20(2)，603-635。
    連結：
  3. 陳世智, S. C.,吳智鴻, C. H.,吳彥睿, Y. C. J.,陳靚, J.(2014)。探討影響 Facebook 粉絲専頁持續使用意圖之因素 : 社會資本觀點。中山管理評論，22(2)，205-238。
    連結：
  4. 陳志萍, C. P.(2008)。精進網路研究方法 -- 網路民族誌。圖書資訊學研究，2，1-11。
    連結：
  5. 陳志萍, C. P.,王薇婷, W. T.(2012)。愛合購之線上合購社群參與動機研究分析。電子商務學報，14(3)，471-512。
    連結：
  6. 陳美如, M. J.,蔡精育, C. Y.,宋鎧, K.,范錚強, C. K.(2012)。線上口碑對消費者購買意圖之影響 -- 網路論壇的實驗研究。中山管理評論，20(2)，441-475。
    連結：
  7. 陶蓓麗, P. L.,程瑞南, R. N.(2006)。網路購物顧客價值對顧客關品質的影響之實証研究。中山管理評論，14(2)，517-549。
    連結：
  8. Armstrong, A.,Hagel, J.(1996).The Real Value of Online Communities.Harvard Business Review,74,134-141.
  9. Babbie, E.(2010).The Practice of Social Research.New York:Sage.
  10. Bailey, A. A.(2005).Consumer Awareness and Use of Product Review Websites.Journal of Interactive Advertising,6,68-81.
  11. Berry, L. L.,Seiders, K.,Grewal, D.(2002).Understanding Service Convenience.Journal of Marketing,66(3),1-17.
  12. Bhattacherjee, A.(2001).Understanding Information Systems Continuance: An Expectation Confirmation Model.MIS Quarterly,2(3),351-370.
  13. Bruner, G. C.,Kumar, A.(2005).Explaining Consumer Acceptance of Handheld Internet Devices.Journal of Business Research,58(5),553-558.
  14. Chen, C. P.(2016).Forming Digital Self and Parasocial Relationships on YouTube.Journal of Consumer Culture,16(1),232-254.
  15. Chiou, J. S.,Hsiao, C. C.,Su, E. Y.(2014).Whose Online Reviews Have the Most in Cultural Offerings? Professional Influences on Consumers Vs. Consumer Commentators.Internet Research,24(3),353-368.
  16. Coussement, M. A.,Teague, T. J.(2013).The New Customer-facing Technology: Mobile and the Constantly-connected Consumer.Journal of Hospitality and Tourism Technology,4(2),177-187.
  17. Davis, F. D.(1986).MIT Sloan Schoo of Management.
  18. Davis, F. D.,Bagozzi, R. P.,Warshaw, P. R.(1989).User Acceptance of Computer Technology: A Comparison of Two Theoretical Models.Management Science,35(8),982-1003.
  19. Ha, L.,Yoon, Y.,Choi, M.(2007).Determinants of Adoption of Mobile Games Under Mobile Broadband Wireless Access Environment.Information & Management,44,276-286.
  20. Hicks, A.,Comp, S.,Horovitz, J.,Hovarter, M.,Miki, M.,Bevan, J. L.(2012).Why People Use Yelp.com: An Exploration of Uses and Gratifications.Computers in Human Behavior,28,2274-2279.
  21. Hsu, C. L.,Lu, H. P.(2004).Consumer Behavior in Online Game Communities: A Motivational Factor Perspective.Computers in Human Behavior,23(3),1642-1659.
  22. Hur, H. J.,Lee, H. K.,Choo, H. J.(2017).Understanding Usage Intention in Innovative Mobile App Service: Comparison between Millennial and Mature Consumers.Computers in Human Behavior,73,353-361.
  23. Kozinets, R. V.(2002).The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities.Journal of Marketing Research,39(1),61-72.
  24. Leung, L.(2009).User-generated Content on the Internet: An Examination of Gratifications, Civic Engagement and Psychological Empowerment.New Media & Society,11(8),1327-1347.
  25. Leung, L.,Wei, R.(2000).More than Just Talk on the Move: Uses and Gratifications of the Cellular Phone.Journalism and Mass Communication Quarterly,77(2),308-320.
  26. Liao, C. H.,Tsou, C. W.(2009).User Acceptance of Computer-mediated Communication: The Skypeout Case.Expert Systems with Applications,36(3),4595-4603.
  27. Luarn, P.,Lin, H. H.(2005).Toward an Understanding of the Behavioral Intention to Use Mobile Banking.Computers in Human Behavior,21(6),873-891.
  28. Mondi, M.,Woods, P.,Rafi, A.(2008).A Uses and Gratification Expectancy Model to Predict Students' Perceived E-learning Experience.Educational Technology & Society,11(2),241-261.
  29. Newhagen, J. E.,Rafaeli, S.(1996).Why Communication Researchers Should Study the Internet: A Dialogue.Journal Computer-Mediated Communication,1(4),1-15.
  30. Okazaki, S.,Skapa, R.,Grande, I.(2008).Capturing Global Youth: Mobile Gaming in the U.S., Spain, and the Czech Republic.Journal Computer-Mediated Communication,13,827-855.
  31. Oliver, R. L.(1980).A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions.Journal of Marketing Research,17(4),460-469.
  32. Qazi, A.,Tamjidyamcholo, A.,Raj, R. G.,Hardaker, G.,Standing, C.(2017).Assessing Consumers' Satisfaction and Expectations Through Online Opinions: Expectation and Disconfirmation Approach.Computers in Human Behavior,75,450-460.
  33. Sen, S.,Lerman, D.(2007).Why Are You Telling Me This? An Examination into Negative Consumer Reviews on the Web.Journal of Interactive Marketing,21,76-94.
  34. Shao, G.(2009).Understanding the Appeal of User-generated Media: A Uses and Gratification Perspective.Internet Reseach,19(4),7-25.
  35. Song, J.,Koo, C.,Kim, Y.(2007).Investigating Antecedents of Behavioral Intentions in Mobile Commerce.Journal of Internet Commerce,6(1),13-34.
  36. Stafford, T. F.,Stafford, M. R.,Schkade, L. L.(2004).Determining Uses and Gratifications for the Internet.Decision Sciences,35(2),259-288.
  37. Venkatesh, V.,Davis, F. D.(2000).A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies.Management Science,46(2),186-204.
  38. Venkatesh, V.,Morris, M. G.,Davis, G. B.,Davis, F. D.(2003).User Acceptance of Information Technology: Toward A Unified View.MIS Quarterly,27(3),425-478.
  39. Walther, J. B.,Slovacek, C.,Tidwell, L.(2001).Is A Picture Worth A Thousand Words? Photographic Images in Long-term And Short-term Computer-mediated Communication.Communication Research,28,105-134.
  40. Wang, H. Y.,Wang, Y. S.(2008).Gender Differences in the Perception and Acceptance of Online Games.British Journal of Educational Technology,39(5),787-806.
  41. 林欣婕, S.(2015)。新突圍個案 / 愛評網千萬營收全靠一張券。天下雜誌，565，10-20。
  42. 邱奕嘉, Y(2015)。愛評網平台煉金三招數。天下雜誌，565
  43. 邱鈺雅 , 2016 , 臺灣民眾的 「 APP 使用者行為 」 , 資策會產業情報 , https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=466, accessed on May 17, 2017. (Qiu, U. Y., 2016, “User Behavior for App: From Taiwanese perspecive," A Report of MIC. https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=466, accessed on May 17, 2017.)
  44. 張旭宏 , 2013 , 「 愛評網旗下 《 愛評生活通 》 APP 3 年超過 50 萬人下載 」 , http://www.cmoney.tw/follow/channel/article-11870322, accessed on January 7, 2018. (Chang, S. H, 2013, 50 Millions of People Download iPeen App over 3 Years. http://www.cmoney.tw/follow/channel/article-11870322., accessed on January 7, 2018.)
  45. 陳均輔 , 2012 , 「 台灣民眾行動裝置應用軟體使用與偏好 」 , 資策會調查報告 , accessed on October 20, 2017 • (Chen, G.F., 2012, "Taiwanese Action Device Application Software Use And Preferences," A Report of MIC. http://mic.iii.org.tw/english/Search.aspx?search_range-English_IDX&SearchIdx=lit_Res earch,lit_Topical,lit_Radar,lit_Symposium,lit_Statistics,lit_Release,lit_Asia&searchStr=2 012++use+and+preferences, accessed on October 20, 2017.)
  46. 陳志萍, C. P.(2013)。社交網絡臉書之電子口碑行銷傳播效果研究。廣告學研究，38(18)，23-49。
  47. 陳新儒 , 2015 , 「 NEC 注資愛評網 500 萬美元 , 看好 O2O 與餐飲商機 」 , http://www.moneydj.com/KMDJ/News/News Viewer.aspx?a=8f08fe05-faal-4d07-ad7e- 1447a95446ac&c=MB070100, accessed on December 20, 2017. (Chen, C. Z., 2015, NEC invested 5 millions US dollars: optimistic about 020 and catering business opportunities, http://www.moneydj.com/KMDJ/News/News Viewer.aspx?a=8f08fe05-faal- 4d07-ad7e-1447a95446ac&c=MB070100, accessed on December 20, 2017.)
  48. 資策會 , 2015 , 「 智慧型行動裝置普及率近 7 成市場即將飽和 ! 資策會 FIND : 行動族群半年增加逾 100 萬人 、 全臺滑世代破 1,432 萬 」 , http://www.find.org.tw/market_info.aspx?n_ID=8303, accessed on December 20, 2017. (MIC, 2015, The penetration of Smart phones and devices is nearly 70% in Taiwanese market: Over 1 million people," Retreived from 99 http://www.find.org.tw/market_info.aspx?n_ID=8303, accessed on December 20, 2017.)
  49. 黄俊堯, C. Y.,柳秉佑, P. Y(2016)。消費者線上口碑與評論研究 : 國內外相關文獻回顧與討論 」。臺大管理論，26(3)，215-265。
被引用次数
  1. 陳柏青,陳宏銘,林麗娟(2021)。以科技接受模式探討高爾夫運動之穿戴式裝置應用。成大體育學刊，53(2)，1-25。
  2. 陳棟樑,陳俐文,沈維君(2021)。以TAM觀點探討消費者對使用智慧型販賣機購買小農有機產品之使用意圖。管理資訊計算，10(特刊2)，22-37。
  3. 謝佩雯,林芳儀(2023)。消費者於美食外送平台應用程式選擇之研究：以科技接受模式及平台提供服務作探討。島嶼觀光研究，14(3)，23-46。
  4. (2022)。探索O2O2O消費者與企業共創體驗價值之新興期望確認理論 —以觀光旅遊產業之線上旅遊服務商為例。產業與管理論壇，24(1)，38-67。
print cancel