需求層級理論之認知分析：以金錢與休閒為例

The Cognition Analysis for Hierarchy of Needs Theory: A Case of Money and Leisure

10.6295/TAMJ.202108_21(2).0004

張寧(Ning Chang)；管浩宇(Hao-Yu Kuan)

需求層級理論 ； 金錢 ； 休閒 ； 社會判斷理論 ； 資訊整合理論 ； hierarchy of needs theory ； money ； leisure ； social judgment theory (SJT) ； information integration theory (IIT)

台灣管理學刊

21卷2期（2021 / 08 / 01）

61 - 81

繁體中文

本研究試圖從心理認知的角度，以資訊整合理論與社會判斷理論為架構，就需求層級理論進行驗證。研究設計以金錢與休閒等兩種需求作為勞動條件滿意度的判斷因子，透過實驗法觀察因子在函數形式、結合模式與相對權重等三種不同層次的變動情形，是否能解釋需求層級轉變的現象。研究結果顯示，金錢需求的認知變化並非由函數形式造成。其形成原因主要來自以平均模式結合資訊，或來自因金錢增加而導致對金錢權重減少的變動。

Based on social judgment theory and information integration theory, this study examines whether or not the hierarchy of needs could be explained by cognitive shift. The design adapts money and leisure as decision factors for satisfaction of working condition to observe the factors shift in function form, integration mode, and weights whether or not can interpret the phenomenon of hierarchy of needs. The results show that the hierarchy of money need is common in this study. But almost subjects think money and leisure both are the more the better, the result of function form is not the cause of hierarchy of needs. The reasons why the whole utility diminishing should be the adoption of averaging mode for information integration or the decreasing money weight along with the increasing money amount.

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