聯盟績效對繼續聯盟意願之影響－以控制機制為干擾變數

The Effect of the Alliance Performance on Intention of Alliance Continuance: Control Mechanism as Moderators

10.6626/MR.2012.12(2).01

丁學勤(Shueh-Chin Ting)；劉憓諠(Hui-Hsuan Liu)

聯盟績效 ； 繼續聯盟意願 ； 控制機制 ； 策略聯盟 ； Alliance performance ； Intention of alliance continuance ； Control mechanism ； Strategic alliance

管理研究學報

12卷2期（2012 / 12 / 01）

1 - 30

繁體中文

企業為求維持或強化其競爭優勢，有愈來愈多的企業採用「策略聯盟」的方式，與其他企業合作，一般而言當聯盟績效表現好時，繼續聯盟的意願也跟著增加，但在實務上，有許多聯盟績效表現很好，但聯盟合作的時間卻不長的例子。本研究認為信任、溝通及依賴關係會干擾聯盟績效與繼續聯盟意願之間的關係。本研究採問卷調查法，調查對象是台灣中小企業，以層級干擾迴歸分析（HMRA）進行假設驗證。研究結果發現：（1）聯盟績效對繼續聯盟意願有直接且正向的影響。（2）控制機制對繼續聯盟意願有直接且正向的直接影響。（3）當信任程度愈高時，聯盟績效對繼續聯盟意願的影響愈強，溝通與依賴關係也具有此效果。總之，聯盟績效雖然會正向影響繼續聯盟意願，但是，當聯盟夥伴具有不良的控制機制（信任、溝通及依賴關係）時，聯盟績效與繼續聯盟意願的正向關係就會變弱。

A lot of enterprises adopt strategic alliances to maintain and enhance their competitive advantages. Generally, while they have great alliance performance, they have strong intention of alliance continuance. However, in practice, some examples show that alliance performance is great, but the time of alliance cooperation is short. This study thinks that trust, communication and dependence relationship would moderate the relationship between alliance performance and intention of alliance continuance. The study employs questionnaire survey, and small and medium business enterprise in Taiwan is the objects of this research. Our hypotheses are tested by hierarchical moderator regression analysis (HMRA).We find that (1) alliance performance has direct and positive influence on intention of alliance continuance, (2) Control mechanisms has direct and positive influence on intention of alliance continuance, and (3) while trust is high, the effect of alliance performance on intention of alliance continuance is stronger than while trust is low; communication and dependence relationship also have the same effect. In summary, although alliance performance would positively affect intention of alliance continuance, when control mechanisms (trust, communication, dependence relationship) are bad, the positive influence of alliance performance on intention of alliance continuance becomes weak.

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