英文摘要
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As times have changed, interpersonal interactions have shifted into the virtual space of the Internet. The number of Taiwanese Internet users who participate in virtual community (VC) operations is increasing. VC users interact with each other through various computer-mediated communication channels to socialize, shop, play games, and discuss personal and current events. Electronic word of mouth and opinions generated in VCs effectively influence user decision-making and network behaviors. VCs facilitate convenient and anonymous social interaction; however, users face risks when participating in VCs. This study was based on criminology theories, including the trait theory, routine activities theory, general theory of crime, and social control theory, and involved constructing a basic research architecture comprising three aspects (individual, environment, and situation) and ten interaction factors influencing security (self-concept, self-control, motivation, attachment, involvement, belief, trust, reputation, opportunity, and duration). The relationship between the personal backgrounds of VC users and their interactive behavior online was analyzed. Discussing this relationship facilitated determining the security interaction factors influencing the interactive behavior of VC users according to various aspects to provide users with suggestions for evaluating interactive safety and avoiding harmful users in the virtual world. The results indicated that VC users identify with the ten security interaction factors to various degrees according to gender, age, and occupation. The VC users strongly agreed that motivation, opportunity, and belief are the most critical factors influencing online behavior. In addition, women valued the five factors of self-concept, self-control, motivation, belief, and opportunity more than did men.
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