题名

第三人效果的理解與疑惑

并列篇名

On Understanding and Misunderstanding of Third-Person Effect

DOI

10.6195/cjcr.2007.12.01

作者

彭文正(Dennis Weng-Jeng Peng)

关键词

第一人效果 ； 第二人效果 ； 第三人效果 ； 第三人效果認知 ； first-person effect ； second-person effect ； third-person effect ； third-person perception

期刊名称

中華傳播學刊

卷期/出版年月

12期（2007 / 12 / 01）

页次

3 - 52

内容语文

繁體中文
中文摘要

從理論的角度觀之，當前用以解釋第三人效果的理論，多半僅能提供「個案式」、「條件式」或「表象式」的支持；尋求能夠系統陸地解釋第三人效果認知及行動層面的理論，是未來努力的方向。 在研究方法方面，次序效應是否促進了第三人效果，尚待更多實證的檢驗。而以認知差距預測限制媒介的方法，目前仍有其侷限性。此外，造成限制媒介行動的是「對自己的影響」、「對他人的影響」，還是「對他人和對自己影響的差距」，則需要詳加釐清。第三人效果更需要清楚地從「總體和個體」、「變動性與穩定性」、「累積陸與不可累積性」、「長效性與短效性」，以及「質化與量化」的層面進一步檢視，才能夠使這個假說愈益豐富與成熟。
英文摘要

Arguments of the third-person effect only provide partial and contingent explanations. Efforts seeking theories which can systematically explain the third-person effect across cognitional and behavioral levels are needed. Methodologically, any conclusions about whether ”order effect” interferes with the third-person effect call for further examination. For example, predicting support for censorship by perceptual differences has its limitations. ”Impact on self”, ”impact on others”, or ”impact differences between self and others”, which could possibly result in censorship, needs to be clearly differentiated. Research on the third-person effect needs to differentiate between the following effects: micro vs. macro, alteration vs. stabilization, cumulative vs. non-cumulative, long term vs. short term, and qualitative vs. quantitative.
主题分类 社會科學 > 傳播學
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被引用次数
  1. 陳志賢(2015)。家庭權力關係中的第三人效果：數位家庭人我影響評估的性別差異與支持行為分析。新聞學研究，124，117-164。
  2. 林素真(2009)。總統大選公民辯論會之第三人效果。新聞學研究，101，45-88。
  3. 林素真(2013)。第三人效果：社會向下比較過程的自利偏差。新聞學研究，116，1-46。
  4. 林育昇(2011)。置入性行銷新聞的第三人效果。廣播與電視，32，71-107。
  5. 馬立君、林素真(2014)。「預期媒體影響的影響力」之反制反動員效果：第三人效果與選舉行為。中華傳播學刊，26，177-221。
  6. (2009)。反毒影片之第一人效果。廣播與電視，31，23-53。
  7. (2010)。總統大選負面新聞與第三人效果。傳播與社會學刊，11，71-104。
  8. (2021)。Facebook假新聞第三人效果研究。傳播與社會學刊，55，19-56。
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