| 题名 |
臺灣漢人傳統服飾應用於娃體上進行實驗性探討 |
| 并列篇名 |
An Experimental Discussion on the Application of Traditional Taiwanese Han Costumes onto Baby Bodies |
| DOI |
10.30001/JIES.202212_19(2).0004 |
| 作者 |
邱筱婷(Chiu, Hsiao-Ting) |
| 关键词 |
台灣傳統服飾 ； 閩南 ； 客家 ； 文創開發 ； 泰山產業文化館 ； Taiwan traditional costumes ； Southern Fujian ； Hakka ； cultural and creative development ； Taishan Industrial Culture Museum |
| 期刊名称 |
美容科技學刊 |
| 卷期/出版年月 |
19卷2期（2022 / 12 / 01） |
| 页次 |
55 - 68 |
| 内容语文 |
繁體中文 |
| 中文摘要 |
台灣早期的生活與服飾文化，融合了自然與社會環境，漸漸形成在地風格，除了閩、客籍風格不同台灣傳統服飾又可分為閩南服飾、客家服飾兩系列。客家是漢民族的一系，在台灣開發的過程中，閩南、客家雜居共處。閩客分別聚居的狀況就定型。閩客分居的現象使得這兩族的習俗得以保留各自的特色、也反映在服飾上。由於近年政府全力推廣地方「文化創意產業」運動，期望藉由「社區整體營造」經營發展「地方特色產業」，使其融入文化藝術及創意設計，創造產業優勢與就業機會。本研究所探討的泰山鄉「產業文化館」之推動計畫，即以當地原有的文化特色產業－「芭比娃娃（Barbie）產業文化」為其推動之主體，而計畫中之「娃衣設計與製作」與現行服裝產業密切相關。配合本研究成果，協助泰山鄉「娃娃產業文化館」相關文化產品設計與開發，促進具地方特色的文化產業。本研究先以目前臺灣傳統服飾製作技術專書做綜合性的探討，並將其製作技術尤其是平面構成上合身版型，縮小其比例，實驗性的應用於非實際人體之娃娃素體上，並運用現有製作技術專書中的方法，以試衣套穿的方式，觀察比較分析，再行歸類問題，研究出適合娃衣的製作方式。尤其本研究中的傳統服飾，延伸發展創造出具東方特質的娃衣設計，配合現今臺灣地方文化產業的推廣特色，充分發揮經濟產能之效益。以文獻整理分析、田野調查法之訪談的方式進行資料蒐集與分析。主要的分析論點以文創產業為出發點，討論文創、美感與經濟的結合，並進而探討泰山美寧人在文創生產過程中的美感感知經驗。分析重點包括三方面：第一、針對創作團隊泰山美寧人為主，探討創作者的美感、感知及相關創作經驗；第二、以美寧姑娘此一文創品為主，探討其創作背景、成型理念與創意來源，並檢視其形式、造型、內容之相關分析；第三、探討地區性自創品牌發想、過程及發展之相關檢視。研究結果以美寧姑娘為主軸，探討台灣文創共同塑造出的集體意識和在地情感以及台灣文創走向精品化的歷程並分析其案例的可行性。研究結論歸納成三點:第一、延伸研究成果，落實文化創意產業，透過產業文化館推廣的研究案例，譜出芭比娃娃在台灣的故事，具體落實政府推動文化創意產業的善意。第二、加強年輕世代的推廣，提高青年參與率，泰山現今因社會人口結構轉型的問題，可能面臨傳統產業技術和歷史記憶傳承的危機，若能加強對年輕世代的推廣，在為傳統產業轉譯的同時提高青年參與率或許可以為娃娃產業的發展開闢新道路。第三、將台灣傳統服飾款型上進行實驗性探討應用於娃娃體型藉此推動台灣傳統服飾將娃娃形象藝術化，達到承續傳統發揚創新目標，更需有計畫地行銷現有的產業成果，預期經計劃執行成果將完成台灣傳統服飾娃娃文創商品。 |
| 英文摘要 |
Taiwan's early life and clothing culture integrated the natural and social environment, and gradually formed a local style. In addition to the different styles of Fujian and Hakka, Taiwanese traditional clothing can be divided into two series: southern Fujian clothing and Hakka clothing. Hakka is a branch of the Han nationality. During the development of Taiwan, southern Fujian and Hakka coexisted together. The situation in which the Fujian and the guests lived together separately was finalized. The separation of Hokkien and guests allowed the customs of the two ethnic groups to retain their own characteristics, which were also reflected in their clothing. As the government has made every effort to promote the local ＂cultural and creative industries＂ movement in recent years, it is hoped that ＂local characteristic industries＂ will be managed and developed through ＂community building as a whole＂, so that it can integrate cultural arts and creative design, and create industrial advantages and employment opportunities. The promotion plan of Taishan Township's ＂Industrial Culture Museum＂ discussed in this research is to take the original local cultural characteristic industry - ＂Barbie Industrial Culture＂ as the main body of promotion, and the ＂Doll Clothing Design＂ in the plan ＂And production＂ is closely related to the current clothing industry. Cooperate with the results of this research, assist in the design and development of cultural products related to the ＂Doll Industry Cultural Center＂ in Taishan Township, and promote cultural industries with local characteristics. In this study, a comprehensive discussion is made based on the current special book on the production technology of traditional Taiwanese costumes, and its production technology, especially the flat shape of the fit version, is reduced in proportion, and it is experimentally applied to the doll body that is not a real human body. Using the methods in the existing production technology book, in the way of fitting clothes, observation, comparison and analysis, and then classifying the problems, the production method suitable for baby clothes is researched. In particular, the traditional costumes in this study have been extended and developed to create doll clothing designs with oriental characteristics, in line with the promotion characteristics of local cultural industries in Taiwan today, and give full play to the benefits of economic production capacity. Data collection and analysis are carried out by means of literature analysis and fieldwork interviews. The main analytical arguments take the cultural and creative industry as the starting point, discuss the combination of cultural creativity, aesthetics and economy, and then discuss the aesthetic perception experience of Taishan Meining people in the process of cultural and creative production. The analysis focuses on three aspects: first, focusing on the creative team Taishan Meining people, to discuss the creator's aesthetic feeling, perception and related creative experience; Forming the concept and source of creativity, and reviewing the relevant analysis of its form, shape, and content; thirdly, discussing the relevant review of the idea, process and development of regional self-created brands. The research results take Meining girl as the main axis, discuss the collective consciousness and local emotion jointly created by Taiwan's cultural and creative industries, as well as the process of Taiwan's cultural and creative enterprises becoming high-quality products, and analyze the feasibility of their cases. The research conclusions can be summarized into three points: First, extend the research results, implement the cultural and creative industries, and compose the story of Barbie in Taiwan through the research cases promoted by the Industrial Cultural Center, and concretely implement the government's goodwill to promote the cultural and creative industries. Second, strengthen the promotion of the younger generation and increase the youth participation rate. Due to the transformation of the social demographic structure, Taishan may face the crisis of traditional industrial technology and historical memory inheritance. If the promotion to the younger generation can be strengthened, it will be translated into traditional industries. At the same time, increasing the youth participation rate may open up new paths for the development of the doll industry. Third, the experimental discussion on the styles of Taiwanese traditional costumes is applied to the doll body shape, so as to promote Taiwanese traditional costumes to make the image of dolls artistic, to achieve the goal of inheriting the tradition and carrying forward innovation, and it is necessary to plan the marketing of the existing industrial achievements. It is expected that after the implementation of the plan, the cultural and creative products of Taiwanese traditional costumes and dolls will be completed. |
| 主题分类 |
醫藥衛生 >
醫藥總論 醫藥衛生 > 基礎醫學 醫藥衛生 > 中醫藥學 醫藥衛生 > 外科 醫藥衛生 > 藥理醫學 社會科學 > 經濟學 社會科學 > 管理學 |
| 参考文献 |
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