MNE深度國際化、廣度國際化、技術創新績效與知覺環境不確定性之跨層次研究

The Cross Levels Research of MNE Depth Internationalization, Scope Internationalization, Technology Innovation Performance and Perceived Environmental Uncertainty

10.6736/JPSR.201203_9(1).0001

潘偉華(Wei-Hua Pan)；張紘炬(Horng-Jinh Chang)；王偉權(Wei-Chuan Wang)；林紀璿(Chi-Hsuan Lin)

深度國際化 ； 廣度國際化 ； 技術創新績效 ； 知覺風險不確定性 ； Depth Internationalization ； Scope Internationalization ； Technology Innovation Performance ； Perceived Environmental Uncertainty

績效與策略研究

9卷1期（2012 / 03 / 01）

1 - 20

繁體中文

國際化已經是現代企業經營發展不可避免的趨勢，近年來產業受到整體經濟環境改變，市場趨於飽和，動輒政治力介入抗爭，再再迫使企業不得不走向國際化以創造新的競爭優勢，掌握市場先機。此外與日本和歐美企業相比台灣企業規模較小。歐美所適用的國際策略，並不一定適用台灣企業。總而言之，企業國際化面對的是比國內市場更加複雜的環境，台灣企業更需要一個全面地且有系統地去認識國際策略與國際經營的理論架構。為了回應此一需求，本研究以國際策略為理論背景架構，將研究焦點放在：（1）深度國際化、廣度國際化、技術創新績效與知覺風險不確定性之具體內容。（2）國際化跨層次過程。

Internationalization has become an inevitable trend for the development of modern corporations. In recent years, the cement industry of Taiwan has been affected by the overall economic environment. The market projects tend to be saturated. Affected by this bad image, industry is always involved in the intervention of political force and the protests from the public. All these reactions have been forcing the corporations to walk on the road to internationalization, intending to create competitive advantages and grasp better opportunities in the market. In addition, comparing with the Japanese, European and American corporations, the size of the Taiwanese corporations is smaller, the categories of products are less, and the business area is narrower. The international strategy applicable to the European countries and the United States may not be applicable to the Taiwanese corporations. Above all, what corporation internationalization faces is an environment that is more complicated than the domestic market. Taiwanese corporations are more urgently in need of a comprehensive and systematic understanding of the theoretical structure of international strategy and international operation. To respond to this need, the study employs international strategy as the theoretical background, and places the research focus on: (1) Concrete contents of depth Internationalization, scope Internationalization, Technology Innovation Performance and Perceived Environmental Uncertainty. (2) Process of Cross Levels internationalization.

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