题名

以科技接受模式探討手機餐飲應用程式消費行為

并列篇名

Model of Technology Accepts For Dining App Consumption Behavior Research

DOI

10.29429/JSLHR.201712_12(4).02

作者

駱俊賢(Chun-Hsien, Lo)；黃世浩(Shi-Hao, Huang)

关键词

科技接受模式 ； 消費者行為 ； 商業模式 ； Technology Acceptance Model ； consumer behavior ； Business Model

期刊名称

運動休閒餐旅研究

卷期/出版年月

12卷4期（2017 / 12 / 01）

页次

20 - 37

内容语文

繁體中文
中文摘要

為了解消費者使用餐飲APP 消費之消費者行為，本研究以科技接受模式針對消費者特性、認知有用性、認知易用性、行為意圖及實際使用間使用描述性統計分析、變異數分析、T 檢定、相關分析及迴歸分析進行檢測。採取便利抽樣的方式來發放問卷。取得有效問卷284 份進行分析。結論為性別、年齡、職業及使用行動上網時數對認知有用性及認知易用性無顯著影響。消費者用點餐應用程式之認知易用性對於認知有用性、認知有用性對於行為意圖、認知易用性對於行動意圖、行為意圖對於實際使用具顯著差異。
英文摘要

In order to understand the consumers' behavior of using food and beverage APP consumption, this study applied descriptive statistical analysis, variance analysis, T-test, correlation analysis and regression analysis to detect technology acceptance model for consumer characteristics, perceived usefulness and perceived ease of use, behavioral intention of use and actual use. The findings are (1) There was no significant effect of Gender, age, occupation and mobile internet hour usage per day on perceived usefulness and perceived ease of use for using order APP. (2) Perceived usefulness and perceived ease of use for using order APP, perceived usefulness of behavioral intention, perceived ease of use for behavioral intentions, behavioral intentions and actual use had significantly difference.
主题分类 人文學 > 地理及區域研究
社會科學 > 體育學
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被引用次数
  1. 戴凱欣,張怡華,洪榮昭,佘永吉(2022)。虛擬實境於技術型高中自閉症學生職業技能可用性之研究。特殊教育學報，55，39-80。
  2. 黃薇伊,吳慧卿(2020)。以科技接受模式探討使用APP觀賞運動賽事消費者之行為意圖。體育學報，53(1)，75-94。
  3. 鄭惠蓉,鄭欣怡,劉昀淳,黃佩雯,陳細鈿,陳怡君,邱聖惠,李明彥,王靖欣(2020)。以科技接受模式探討遊客對農特產品行銷平台之使用意願。休閒產業管理學刊，13(1)，63-84。
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