BENCHMARKING LEARNER EDUCATION USING ONLINE BUSINESS SIMULATION

10.7903/ijcse.1418

Alfred Miller

Business Simulation ； Benchmarking ； Learning-by-doing ； Factor Analysis ； Path Analysis ； Structural Equation Modeling (SEM)

International Journal of Cyber Society and Education

9卷1期（2016 / 06 / 01）

17 - 33

英文

For programmatic accreditation by the Accreditation Council of Business Schools and Programs (ACBSP), business programs are required to meet STANDARD #4, Measurement and Analysis of Student Learning and Performance. Business units must demonstrate that outcome assessment systems are in place using documented evidence that shows how the results are being used to further develop or improve the academic business program. The Higher Colleges of Technology, a 17 campus federal university in the United Arab Emirates, differentiates its applied degree programs through a ‘learning by doing ethos,’ which permeates the entire curricula. This paper documents benchmarking of education for managing innovation. Using business simulation for Bachelors of Business, Year 3 learners, in a business strategy class; learners explored through a simulated environment the following functional areas; research and development, production, and marketing of a technology product. Student teams were required to use finite resources and compete against other student teams in the same universe. The study employed an instrument developed in a 60-sample pilot study of business simulation learners against which subsequent learners participating in online business simulation could be benchmarked. The results showed incremental improvement in the program due to changes made in assessment strategies, including the oral defense.

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