自行車道遊客滿意度與重遊意願之研究－以龍潭三坑自行車道為例

The Research on Tourist Satisfaction and Revisit Intention to Sankeng Bicycle Lane, Longtan

10.6989/JN.201112.0515

謝雯玲(Wen-Ling Shieh)；孔仁華(Ren-Hua Kung)；謝雯萍(Wen-Ping Shieh)

自行車道 ； 滿意度 ； 重遊意願 ； Bike Lane ； Satisfaction ； Revisit Intention

南亞學報

31期（2011 / 12 / 01）

515 - 530

繁體中文

近年來自行車已成為民眾休閒活動及通勤代步之工具，自行車不僅能夠減少環境污染，亦能增加生體活動的機能。本研究目的旨在探討龍潭三坑自行車道之遊客背景、遊客對自行車道之滿意度與重遊意願、並進一步分析遊客滿意度與重遊意願之影響關係，採用問卷調查進行研究，其研究結果顯示：自行車道遊客之滿意度對整體滿意度有顯著影響；自行車道遊客之整體滿意度對重遊意願有顯著影響。最後針對龍潭三坑自行車道提出實務建議及後續相關學術研究方向，期望本研究有助於未來桃園縣及相關單位自行車道規劃之參考。

Nowadays, bicycle riding become recreational activities, and the bicycle become important recreation tool to modern society. Riding bicycles not only can reduce environmental pollution, but also can intensify physical functions.This study aims to investigate the background of tourists, and their satisfaction, and the willingness to revisit to Sankeng Bike lane, Longtan. We conducted the analysis on the relationships between tourist satisfactions, and revisit intention using survey research. The results show that the satisfaction on or toward bike lane has a significant impact to the overall satisfaction. The overall satisfaction has a significant impact to revisit intention. Finally, based on the results, we propose practical recommendations and the direction to follow-related academic researches. This study will help plan reference to bike lanes for Taoyuan County and the related units.

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