食品安全的風險溝通策略：初探專家與常民之對話與共識

Strategies for Risk Communication in Food Safety: Exploring Dialogue and Consensus Between Experts and Lay People

10.6123/JCRP.202001_10(1).0002

李明穎(Lee, Ming-Ying)；陳春富(Chen, Chun-Fu)；吳宜蓁(Wu, Yi-Chen)

食品安全 ； 常民 ； 風險溝通 ； 風險治理 ； 不確定性 ； food safety ； lay people ； risk communication ； risk governance ； uncertainty

傳播研究與實踐

10卷1期（2020 / 01 / 01）

19 - 50

繁體中文

風險治理是對風險的結構性反應，而風險溝通是風險治理的重要環節。本研究以近年來臺灣的食品風險事件為背景，探討專家與常民對於風險不確定性的詮釋與風險溝通需求，藉由舉辦兩場焦點團體座談，提供不同利益關係人交流互動的機會，嘗試從「對話」中尋求共識，以建構具有公民參與精神的風險溝通策略，提供政府在食安風險溝通上的參考。本研究認為，在食安風險溝通中，若能擴大建立公民參與機制，將有助於共識的達成。此外，政府或專家在與常民進行食安風險溝通時，需坦承科學知識的有限性，提供關於風險不確定性的評估資訊，如此不同利益關係人方能站在同一陣線，從中建立以社會價值與信任為基礎的共識。

Risk governance is the structural response to risk, while risk communication is a crucial part of this response. Taking recent food safety issues in Taiwan as an example, this study aims to explore interpretations of risk uncertainty and the need for risk communication among experts and lay people. Two focus group sessions were conducted to create an interactive setting wherein different stakeholders could pursue dialogue and reach consensus. The goal of focus group interviews is to construct risk communication strategies that embody civic participation, and to provide important references for government that can be used in future risk governance and communication. The study asserts that mechanisms of civic participation are essential for achieving consensus in risk communication related to food safety. Additionally, this study suggests that both government and experts must admit the limitations of scientific knowledge regarding food safety, and provide lay people with information needed to evaluate risk uncertainty. This approach will enable the formation of an alliance of different stakeholders to develop a consensus based on social value and trust.

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