創造個人化的參觀經驗－探討博物館融匯人文與科技的溝通方式

Creating a Personalized Visiting Experience: Museum Communications Integrating Humanity and Technology

10.6686/MuseQ.200910_23(4).0005

劉君祺(Chun-Chi Liu)

個人化參觀經驗 ； 客製化參觀地圖 ； 微網誌 ； 網路音訊溝通 ； personalized visiting experience ； personalized map ； micro-blogging ； podcasting

博物館學季刊

23卷4期（2009 / 10 / 01）

89 - 100

繁體中文

21世紀是標榜「個人主義」的時代，尤其在生活的選擇上，都希望能彰顯自我意志與風格。同時，網路科技日新月異的發展，也大幅改變了民眾的生活模式，各種研究數據顯示，大部分民眾已會運用網站進行資料蒐集、學習、娛樂、消費等行為，各種網路資源的發展與盛行，更是推波助瀾地促進了「個人化」產品服務的誕生。迎向這股潮流，處於21世紀的博物館也應與時俱進，著手思考提供「個人化參觀服務」的可能途徑，這不僅是個切合時代發展的議題，也是博物館經營基本客源、長期存續的必要方式。本文即針對近年來國際間博物館所運用之新穎溝通手法，探討博物館如何融匯人文意識與科技手法，創造Personalized Edutainment──寓教於樂且個人化的展覽內容，讓博物館資源更為活化、教育功能更為彰顯，同時也讓觀眾留下獨特的博物館記憶。內文探討比較「客製化的參觀地圖」、「表達自我意識的平臺」、「獨特參觀經驗的創造」、「虛擬文物的展示」與「無牆資訊的傳遞」等五種案例。

The concept of ＂Individualism＂ prevails in the world of 21^(st) century. People prefer to show their own self-consciousness and lifestyles whenever they make choices in life. Meanwhile, the rapid development of internet technology has drastically changed life models. Various statistics have shown that most people use website to collect information, to conduct learning, or to engage in leisure and consumption activities. The prevalence of various internet resources has also greatly facilitated the immergence of ＂Personalized＂ products and services. To abreast the trend, the Museum in 21^(st) century should evolve along with the shift of social-economic climate and start to think about putting ＂Personalized Visiting Experience＂ into reality. This is not only an opportune issue, but also a necessary way for museums to continuously operate and maintain a basic audience base. This essay focuses on new communicative methods of exhibition that are recently adopted by international museums. Five communicative methods that integrate humanity and technology are discussed to illustrate how a museum can create ＂Personalized Visiting Experience.＂

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