题名

Effect of Manufacturer Reputation, Retailer Reputation and Seller Reputation in China's Online Shopping Market

DOI

10.6131/MISR.201109_17(1).0001

作者

Xiao Tong

关键词

Internet ； Shopping ； China ； Risk ； Manufacturer Reputation ； Retailer Reputation ； Online Seller Reputation ； Purchase Intention

期刊名称

MIS REVIEW：An International Journal

卷期/出版年月

17卷1期（2011 / 09 / 01）

页次

1 - 17

内容语文

英文
英文摘要

This study examines the effectiveness of manufacturer brand reputation, online reputation, and online seller's reputation in reducing Chinese consumers' perceived risk regarding online shopping and further increasing their purchase intention in online shopping. The experiment is a 2 (manufacturer reputation: well-known and unknown) × 2 (retailer reputation: strong and weak) × 2 (information on the seller's reputation: present and absent) factorial design, and 281 college participated in this study. The results of the univariate analysis of variance show the availability of information on the online seller's reputation has a significant effect on perceived risk and manufacturer brand reputation and online retailer reputation have no effect on consumers' perception of risk. The linear regression results reveal perceived risk has a negative impact on Chinese consumers' purchase intentions on the Internet.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
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被引用次数
  1. 朱啟祥(2012)。知覺價值與轉換障礙如何影響再購意願：以Lativ實證研究為例。臺灣大學商學研究所學位論文。2012。1-83。 
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