以價值理論與滿意度探討Pokémon GO的付費遊玩意圖

李清輝

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以价值理论与满意度探讨Pokémon GO的付费游玩意图

To investigate purchase intention for play by PERVAL and Satisfaction – Pokémon GO

李清辉 , 硕士　　导师：萧国伦　　

繁体中文

Pokémon GO ；行动定位服务；沉浸体验；感知价值；满意度；付费意图； Pokémon GO ； Location-Based Service ； Flow theory ； PERVAL ； Satisfaction ； purchase intention

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摘要 │ 参考文献 (87) │ 国际计量

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The purpose of this paper is to develop a research model based on the satisfaction literature and studies of value theory to identify the antecedents of purchase intention in a mobile game Pokémon GO. The proposed model was empirically evaluated using a web survey of 662 Pokémon GO players: 408 nonpaying players and 254 paying players. Partial Least Squares(PLS) was used to assess the research model. The results reveal that satisfaction to the mobile game has significant influence on a player’s intention to make purchase in Pokémon GO. The antecedents of perceived values (flow experience, aesthetics, social self-image expression, connectedness, good price and reward) have direct influence on the perceived value of players. In addition, perceived responsiveness, aesthetics, social self-image expression, connectedness, reward and perceived value have direct influence on the satisfaction of players. Perceived value and satisfaction were found to have a direct impact on a player’s intention to make Pokémon GO purchase. Specifically, our study revealed differences between paying users and nonpaying users. This study provides a better understanding of how the values influence satisfaction among all players of Pokémon GO, and the purchase intentions of paying and nonpaying players. The purpose of the study is to be the cornerstone of other academic research.

参考文献 ( 87 ) 〈TOP〉

Alnawas, I., & Aburub, F. (2016). The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. Journal of Retailing and Consumer Services, 31, 313–322. https://doi.org/10.1016/j.jretconser.2016.04.004
连结：
Aloudat, A., Michael, K., Chen, X., & Al-Debei, M. M. (2014). Social acceptance of location-based mobile government services for emergency management. Telematics and Informatics, 31(1), 153–171. https://doi.org/10.1016/j.tele.2013.02.002
连结：
Bhattacherjee, A. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 25(3), 351–370. https://doi.org/10.2307/3250921
连结：
Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A Dynamic Process Model of Service Quality : From Expectations to Behavioral Intentions. Journal of Marketing Research, 30(1), 7–27. https://doi.org/10.2307/3172510
连结：
Calvo-Porral, C., Faíña-Medín, A., & Nieto-Mengotti, M. (2017). Exploring technology satisfaction: An approach through the flow experience. Computers in Human Behavior, 66, 400–408. https://doi.org/10.1016/j.chb.2016.10.008
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使用DOI作为永久连结

引用含有DOI的文献

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。 如想对DOI的使用与概念有进一步了解，请参考 （ ） 。

DOI可强化引用精确性、增强学术圈连结，并给予使用者跨平台的良好使用经验，目前在全世界已有超过五千万个对象申请DOI。如想对DOI的使用与概念有进一步了解，请参考（）。