企業經營型態與研發活動績效

王曉雯; 王泰昌; 吳明政

doi:10.6504/JOM.2008.25.02.03

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P173 - 193

社会科学 > 管理学

DOI： 10.6504/JOM

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企业经营型态与研发活动绩效

Business Types and R&D Activities Performance

王晓雯(Hsiao-Wen Wang) ；王泰昌(Tay-Chang Wang) ；吴明政(Ming-Cheng Wu)

管理学报； 25 卷 2 期 (2008 / 04 / 01) ， P173 - 193

繁体中文 DOI： 10.6504/JOM.2008.25.02.03

创新资本与经营绩效关连程度；自有品牌；代工；核心能耐； Innovation capital and performance link ； OBM ； ODM/OEM ； Core competence

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摘要 │ 参考文献 (42) │ 被引用文献 (32) │ 国际计量

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The paper aims to explore how business type, which a firm chooses according to its core competence and competitive advantage, influences a firm's innovation strategies that in turn affect its operating performance. The paper will explore that whether a firm's R&D investments have positive and lagged effects on its operating performance. In addition, the paper will examine whether the patent counts of firm have positive effects on operating performance. The paper will examine whether the categories of patents of firm have different effects on operating performance. Finally, the paper will explore that what is the role of business type during the process of turning the innovation capital accumulated through R&D investments into operating performance? Does different business type influence on the value-added benefit of operating performance brought by R&D investments?
Researchers have studied on the influence of various intangible assets (i.e. R&D expenditure) to firm performance and stock price in recent years. The paper relates intangible assets to strategy research issues and analyzes how do business types of firms affect the linkage of R&D capitals and performance. As for strategy literature, based on resource-based theory, researchers generally state that a firm will take core competence and competitive advantage into consideration while choosing a proper business type. However, no previous researches have studied on whether the choice of business type will influence innovation investment strategies and operating performance. This paper uses large sample data to demonstrate that business type will influence the creation of firm value through formulating strategies that will affect innovation development. This paper presents an important and clear research argument on the choice of business type, the formulation of innovation development strategies and creation of performance.
The results of the paper are as follows. First, the paper shows that R&D expenditures by a high-tech firm have positive and lagged effects on operating performance. The categories of patents (the invention patents, utility model patents and design patents) do have different effects on operating performance. Second, the paper suggests that the value-added effect to operating performance of R&D investments by a high-tech firm will be affected by its own business type. The paper finds that on average, the performance resulted from R&D activities in OBM firms is better than that in ODM/OEM firms. The linkage of R&D investment and performance will increase gradually comparing ODM/OEM to OBM firms. Note particularly, the paper finds that R&D expenditures can contribute more for performance when firms adopt the hybrid type. Finally, the paper suggests that compared to ODM/OEM firms, the patent counts on average can create more benefits for OBM firms. The performance paths that the categories of patents can contribute for OBM and ODM/OEM firms show firm-specific features. Note particularly, the paper finds that compared with OBM firms, ODM/OEM firms cannot benefit from the invention patents, utility model patents and design patents.

参考文献 ( 42 ) 〈TOP〉

任立中、林婷铃、陈静怡、李吉仁(2006)。高科技产业产品价值创造与行销价值专属化之最适资源配置。中山管理评论，14(1)，11-42。
连结：
Aaker, D. A.,R. Jacobson(1994).The Financial Information Content of Perceived Quality.Journal of Marketing Research,31,191-201.
Almon, A.(1965).The Distributed Lag between Capital Appropriations and Expenditures.Econometrica,33,178-196.
Bidault, F.,C. Despres,C. Butler(1998).The Drivers of Cooperation between Buyers and Suppliers for Production Innovation.Research Policy,26,719-732.
Cheng, S.(2004).R&D Expenditures and CEO Compensation.The Accounting Review,79(2),305-328.

被引用文献 ( 32 ) 〈TOP〉

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