網際網路再購意向之影響因素：動機匯集及知覺公平的觀點

陳岳陽; 孫思源; 陳麗瓶

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来源数据

P29 - 68

基础与应用科学 > 资讯科学
社会科学 > 管理学

DOI： 10.6382/JIM

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网际网路再购意向之影响因素：动机汇集及知觉公平的观点

Factors Influencing Internet Shopping Repurchase Intention: The Perspectives of Motivation Hub and Perceived Justice

陈岳阳(Yue-Yang Chen) ；孙思源(Szu-Yuan Sun) ；陈丽瓶(Li-Pin Chen)

资讯管理学报； 24 卷 1 期 (2017 / 01 / 01) ， P29 - 68

繁体中文

自我调节机制；动机汇集；公平理论；网际网路再购意向； self-regulation mechanism ； motivation hub ； justice theory ； Internet shopping repurchase intention

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摘要 │ 参考文献 (129) │ 被引用文献 (1) │ 国际计量

摘要〈TOP〉

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Purpose- Drawing on the perspectives of motivation hub and perceived justice, this present study aimed at examining the relationships among related factors with Internet shopping repurchase intention. Design/methodology/approach- The respondents of this present study were consumers who had shopping experiences from Internet. For the sake of research rigor, convenience sampling and snowball sampling were used to distribute the questionnaires. The data from the online and paper questionnaires were combined to obtain diverse sample sources. Structural Equation Modeling with LISREL software was used to examine the research model. A two-step approach was applied to data analysis. The first step involved the analysis of the measurement model, which demonstrated a sufficient level of validity and reliability. The second step was the structural model testing. Findings- The results showed that perceived performance has positive influences on distributive justice, procedural justice, and interpersonal justice; perceived performance also has positive influences on satisfaction; perceived distributive justice, procedural justice, and interpersonal justice have positive impacts on satisfaction; satisfaction has impact on Internet shopping repurchase intention; Internet shopping self-efficacy has positive impact on perceived performance and repurchase Intention. Research limitations/implications- It is recommended that other related theories or longitudinal research may be applied to the context of Internet repurchase intention to discover more significant implications. Thus, further works may integrate these critical factors and methods into research to examine their effects toward Internet repurchase intention. Practical implications- It is critical for online vendors to well-manage their EC website to serve customers and provide adequate value to customers instead of focusing on just one of aspects in their web-site development. Online vendors also should pay attention to the justice awareness for each consumer, and improve customers' performance in online shopping activities. Originality/value- Nowadays, numerous of studies have explored the factors that influencing repurchase intention in the context of online shopping. However, little research has been conducted by applying the factors of Internet shopping self-efficacy and self-regulation mechanism. Accordingly, this present study tried to integrate these factors for testing the beliefs or attitude toward repurchase intention from the Internet shopping.

参考文献 ( 129 ) 〈TOP〉

池文海、许立群(2013)。会员制网站成员黏着意图之决定因素研究：以华人第一时尚美容网站Fashion Guide 为例。电子商务学报，15(2)，265-294。
连结：
郭英峰、伍启铭、杨书成、颜士庭(2014)。线上购物服务失误类型与补救策略、认知公平与补救後满意度之关系。电子商务学报，16(1)，53-84。
连结：
MasterCard (2014), 'MasterCard Online Shopping Survey,' available at http://www.masterintelligence.com/content/intelligence/en/research/pressrelease/ 2014/chinese-consumers-are-most-avid-online.html (accessed 16 March 2015).
eMarketer (2014), 'Worldwide ecommerce sales to increase nearly 20% in 2014', available at http://www.emarketer.com/Article/Worldwide-Ecommerce-Sales-Increase-Nearly-20- 2014/1011039 (accessed 16 March 2015).
Statista (2015), 'B2C e-commerce sales worldwide from 2012 to 2018', available at http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/ (accessed 17 March 2015)

被引用文献 ( 1 ) 〈TOP〉

许雅雯,冉蕙甄(2021)。运动领域公平知觉之文献回顾。嘉大体育健康休闲期刊，20(2)，87-96。

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